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Ticket Tailor
SaaS B2B & B2C

Ticket Tailor is an online ticketing platform that makes it easy and affordable for event creators to sell tickets online.

tickettailor.com · Founded 2010 · 36 public sources · Updated 3 days ago

Researched profile. Starter Story's AI research system compiled this page from 36 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Ticket Tailor Grew

Affordable ticketing platform for event creators

How did Ticket Tailor grow?

Summary of the sourced claims below

Ticket Tailor grew by using a combination of cold calling, word of mouth, and partnerships to attract and retain customers. Word of mouth has been the most successful growth channel, supported by building a product that delivers value. The founder also used cold calling and cold emailing to land the first customers.

Channels

12 channels · grouped by how Ticket Tailor grows

  • Organic social media

    · 2 mentions · 2 sources
    “Me on Twitter (https://twitter.com/jonnywhite) Ticket Tailor Website (https://www.tickettailor.com/?rf=pr_starterstory) Ticket Tailor Blog (https://www.tickettailor.com/blog/) Ticket Tailor on Facebook (https://www.facebook.com/tickettailor/) Ticket Tailor on Twitter (https://twitter.com/ticketta...”
    medium
    Show 1 more quote
    “Since the launch, Elegante Catering has focused on online marketing and SEO to attract and retain customers. The founder leveraged their previous experience in online marketing and utilized targeted blog posts and social media to drive traffic to their website.”
    medium

  • Word of mouth

    · 2 mentions · 2 sources
    “By far and above all else, word of mouth has been and still is the most successful channel. The best thing about this is that it aligns with spending energy on building a great product – the more value the product delivers, the more word of mouth will come.”
    high
    Show 1 more quote
    “A successful ticketing platform that grew from a side project into a business that issues over 5 million tickets annually, using a combination of cold calling, word of mouth, and partnerships to attract and retain customers while navigating the challenges of COVID-19.”
    medium

  • Partnerships

    · 2 mentions · 2 sources
    “We built integrations and event creators to sell tickets on Wix, and a ticket sales plugin for WordPress. Prominence in their directories helped us get discovered by people looking for ticket selling solutions.”
    high
    Show 1 more quote
    “A successful ticketing platform that grew from a side project into a business that issues over 5 million tickets annually, using a combination of cold calling, word of mouth, and partnerships to attract and retain customers while navigating the challenges of COVID-19.”
    medium

  • Podcasting

    · 1 mention
    “Through word of mouth and a successful appearance on a popular entrepreneurship podcast, the business launched organically and has since been focused on building a strong community for college founders.”
    medium

  • Content marketing

    · 1 mention
    “Various content strategies over the years have helped our SEO, and we were featured in a couple of popular blogs.”
    high

  • Product-led growth

    · 1 mention
    “By far and above all else, word of mouth has been and still is the most successful channel. The best thing about this is that it aligns with spending energy on building a great product – the more value the product delivers, the more word of mouth will come.”
    high

  • Integrations

    · 1 mention
    “We built integrations and event creators to sell tickets on Wix, and a ticket sales plugin for WordPress. Prominence in their directories helped us get discovered by people looking for ticket selling solutions.”
    high

  • Cold outreach

    · 1 mention
    “A successful ticketing platform that grew from a side project into a business that issues over 5 million tickets annually, using a combination of cold calling, word of mouth, and partnerships to attract and retain customers while navigating the challenges of COVID-19.”
    medium

  • SEO

    · 1 mention
    “Since the launch, Elegante Catering has focused on online marketing and SEO to attract and retain customers. The founder leveraged their previous experience in online marketing and utilized targeted blog posts and social media to drive traffic to their website.”
    medium

  • Google Ads

    · 1 mention
    “I spent a few hundred pounds on Google ads too, which I found nerve-racking, to the point that when I landed a large customer from them, I thought, ‘Phew, that’s paid for itself, let’s leave it there’.”
    high

  • Speaking at conferences

    · 1 mention
    “The local meetups allowed me to pitch what I was doing and this was great. Having just launched, it was the perfect time to get out there and talk about Ticket Tailor. I found speaking on stage nerve-racking, and I definitely wasn’t amazing at it, but I had a lot to say and I put a lot of energy ...”
    high

  • Online Community

    · 1 mention
    “Through word of mouth and a successful appearance on a popular entrepreneurship podcast, the business launched organically and has since been focused on building a strong community for college founders.”
    medium

How 3,222 businesses grow

Of businesses with mapped growth channels, the share using each — Ticket Tailor’s highlighted.
  • Referral/Word-of-mouth
    64% ◀
  • Social media
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    47%
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24% ◀
  • Paid ads
    23% ◀
  • Outbound/Sales
    19% ◀
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4% ◀
  • Influencer partnerships
    3%
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