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The Modest Man
Clothing & Fashion B2B

The Modest Man is a men's style and confidence digital media brand (website and YouTube channel) that gives clothing and grooming advice, especially for shor...

themodestman.com · Founded 2012 · 33 public sources · Updated 1 day ago

Researched profile. Starter Story's AI research system compiled this page from 33 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How The Modest Man Makes Money

Men's style and confidence website for shorter men

How did The Modest Man monetize?

Summary of the sourced claims below

The Modest Man is funded primarily through advertising and affiliate commissions, including display ads and affiliate programs such as Amazon Associates, RewardStyle, Skimlinks, and AdThrive. The business also earns from sponsorships and brand partnerships, with a dedicated video reportedly costing a brand $4-6k and a 60-second ad reportedly approximately $2-3k. It has also sold a premium e-book through an automated email funnel, which the source describes as a very small part of the business.

Revenue sources

5 sources · grouped by how The Modest Man makes money

  • Affiliate / referral commissions

    · 7 mentions · 6 sources
    “The Modest Man is owned by Shawn Sheikh and funded primarily through advertising and affiliate commissions. When you buy something through one of our links, we may earn a small percentage of the sale, at no extra cost to you.”
    high
    Show 6 more quotes
    “Monetizing content through affiliate programs and high RPM ad networks. For me, the best programs have been Amazon Associates (although it’s gotten less lucrative has they’ve slashed rates), RewardStyle, Skimlinks and AdThrive. Once you have a site that gets over 50k visits per month, make sure t...”
    medium
    “Monetizing content through affiliate programs and high RPM ad networks. For me, the best programs have been Amazon Associates ... RewardStyle, Skimlinks and AdThrive.”
    high
    “When you buy something through one of the links on our site, we may earn an affiliate commission.”
    high
    “Website traffic nearly doubled this year, which means ad and affiliate revenue doubled too.”
    high
    “Technically, the “customers” are advertisers and affiliate partners, although the business wouldn’t be possible without a large, engaged audience of readers.”
    high
    “And then you monetize it with affiliate display ads or selling stuff. So I think even though a lot has changed in some ways, it's still the exact same business model.”
    medium

  • Advertising revenue

    · 7 mentions · 6 sources
    “Technically, the “customers” are advertisers and affiliate partners, although the business wouldn’t be possible without a large, engaged audience of readers.”
    high
    Show 6 more quotes
    “The Modest Man is owned by Shawn Sheikh and funded primarily through advertising and affiliate commissions.”
    high
    “In a given month, TMM generates $10-15k revenue from advertising brand partnerships, digital products (an e-book) and affiliate programs. Since there isn’t any inventory or “cost of goods” profit margins are very high.”
    medium
    “In a given month, TMM generates $10-15k revenue from advertising brand partnerships, digital products (an e-book) and affiliate programs.”
    high
    “Adthrive, YouTube Monetization, and Sponsored Posts. ... Even with so many followers and monthly views, YouTube ad revenue was only generating about $1,500.”
    high
    “Website traffic nearly doubled this year, which means ad and affiliate revenue doubled too.”
    high
    “And then you monetize it with affiliate display ads or selling stuff. So I think even though a lot has changed in some ways, it's still the exact same business model.”
    medium

  • Sponsorships & partnerships

    · 4 mentions · 3 sources
    “For a dedicated video, a brand would pay The Modest Man anywhere from $4-6k for a few minutes of visual content. A non-dedicated 60-second ad at the beginning of one of his YouTube videos, Brock would charge approximately $2-3k. ... On Brocks blog FullTimeblog.com he shows that in Q3 $18,243 was ...”
    high
    Show 3 more quotes
    “Partnering with brands to monetize sponsored content (for much higher RPMs). Sponsored content is one of the best ways to make money online, assuming you have an audience.”
    high
    “In a given month, TMM generates $10-15k revenue from advertising brand partnerships, digital products (an e-book) and affiliate programs.”
    high
    “sure you can do sponsorships on Instagram and stuff and so you can drive some revenue with social media”
    medium

  • One-time / lifetime deals

    · 2 mentions · 2 sources
    “Selling a premium quality e-book via automated email funnel. This is a very small part of my business at this point. ... But the guide has sold hundreds of copies, and it’s one of the most passive parts of the business.”
    high
    Show 1 more quote
    “and then some digital products. I had an e-book for a while that, you know, I think at its peak was maybe making like $1,200 a month”
    high

  • Course / training sales

    · 1 mention
    “Selling a premium quality e-book (https://www.themodestman.com/guide) via automated email funnel. This is a very small part of my business at this point. I’ve come to the conclusion that it’s hard to sell style advice, mostly because there’s so much great free advice out there already. But the gu...”
    medium

How 2,572 businesses make money

Of businesses with mapped revenue sources, the share using each — The Modest Man’s highlighted.
  • Recurring subscriptions
    64%
  • One-time / lifetime deals
    29% ◀
  • Services & consulting
    25%
  • Physical products
    22%
  • Affiliate / referral commissions
    14% ◀
  • Course / training sales
    11% ◀
  • Add-ons & upsells
    10%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9% ◀
  • Advertising revenue
    9% ◀
  • Marketplace commissions
    5%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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