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The Milk Road monetized primarily through newsletter sponsorships and advertising sales, generating significant revenue early on. They also offered recurring subscription services, such as a PRO membership with access to analysts' portfolios and live trades.
“Capitalize on this bull market by tracking our PRO analysts' portfolios and live trades - just $1 for 7 days: https://milkroad.com/pro/?utm_medium=...”
“Raoul Pal x Milk Road PRO: 30-Day Free Trial + 30% Off”
“We started the Milk Road because we think crypto is the next big wave.”
“By selling sponsorships almost immediately, Milk Road unlocked a revenue stream to fund its own growth.”
“sold > $250,000 of ads in 60 days”
“They monetized through newsletter sponsorships.”
“by mid-2022 (around 6 months in), the newsletter was already at a ~$1M annual revenue run-rate from sponsorships.”
“the team then monetized by selling advertising in the newsletter.”
“they learned affiliate marketing as teenagers”