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The Milk Road
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Researched profile.
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How The Milk Road Grew
Daily crypto newsletter simplifying market trends.
How did The Milk Road grow?
Summary of the sourced claims below
The Milk Road grew through a combination of paid social media advertising, particularly on Facebook and TikTok, which drove over 150,000 subscribers at a low cost per acquisition. They also leveraged an accessible referral program offering a simple digital reward, which was automated and effective in encouraging subscriber referrals. Additionally, Milk Road utilized SEO by publishing daily newsletter issues on a public website optimized for search engines, capturing significant organic traffic and impressions. Consistent visual branding with a distinctive mascot helped reinforce word-of-mouth promotion among readers.
Channels
17 channels · grouped by how The Milk Road grows
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Referral Program
· 3 mentions · 3 sources“The Referral Program That Converted With Just One Reward Instead of swag-heavy programs like Morning Brew, they offered one simple digital good. Readers who referred one subscriber received a PDF: 'What 12 Crypto Whales Are Betting On.' The incentive was low-effort, zero-cost, and highly effectiv...”
highShow 2 more quotes
“They use Beehiiv and their built-in referral system.”
high“Having an accessible referral program also helped, according to Tyler Denk, co-founder and CEO of Beehiiv, the email service provider Levy and Puri used to build Milk Road.”
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SEO
· 3 mentions · 3 sources“Every daily issue was also published on a public website (using Beehiiv's web hosting for newsletters). This meant each edition could be indexed by Google, letting curious searchers find Milk Road when looking up crypto news. In practice, if a crypto news story went viral, Milk Road's web article...”
highShow 2 more quotes
“Milk Road didn’t invest in expensive engineering. Instead, they used Beehiiv’s hosted web builder. It came SEO-optimized and allowed them to rank for crypto news queries fast. In just a few months, they captured over 175,000 organic impressions and 50,000+ non-branded clicks.”
high“Milk Road not only had word-of-mouth reach from newsletter evangelists—it also had search reach that would be complementary to the websites the Bitfo team was already running. “Google has really moved toward rewarding brands that users are actually searching for,” Wittmeyer said on the My First M...”
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Email marketing
· 2 mentions · 2 sources“Their daily newsletter—named Milk Road—would serve as “a smart friend showing you one or two cool things a day that’s going on in crypto and explaining it in simple, plain-Jane English,” Puri explained in February 2022, shortly after launch, on the My First Million podcast. Puri co-hosts the podc...”
highShow 1 more quote
“The team monetized the rapid audience growth by selling premium ad slots in the daily emails, turning eyeballs into income almost immediately.”
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Pay Per Click Advertising
· 2 mentions · 2 sources“They allocated budget to social media ads – primarily Facebook, with some experiments on TikTok and Instagram – to reach beyond the crypto bubble. Facebook alone drove over 150,000 new subscribers at roughly $1.00–$1.30 cost each – an exceptionally low cost per acquisition given the newsletter's ...”
highShow 1 more quote
“Facebook ads drove more than 150,000 subscribers at a cost of $1.00 -$1.30 per subscriber, he said on The Copyblogger Podcast.”
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Advertising on social media
· 2 mentions · 2 sources“Paid Ads That Brought in 150,000+ Subscribers Under $1.30 Milk Road allocated $180,750 to Facebook ads alone, driving over 150,000 subscribers. Their average cost per acquisition was $1.205, a result of intense creative testing.”
highShow 1 more quote
“Milk Road allocated $180,750 to Facebook ads alone, driving over 150,000 subscribers. Their average cost per acquisition was $1.2...”
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Word of mouth
· 2 mentions · 2 sources“Consistent visual branding helped reinforce word-of-mouth ("Did you see that Milk Road email with the milk carton graphic?").”
mediumShow 1 more quote
“Milk Road not only had word-of-mouth reach from newsletter evangelists—it also had search reach ...”
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Tik Tok Ads
· 2 mentions · 2 sources“TikTok also played a growing role. They prioritized a short payback period (3 months or less), ensuring subscriber LTV justified ad spend quickly.”
mediumShow 1 more quote
“They allocated budget to social media ads – primarily Facebook, with some experiments on TikTok and Instagram – to reach beyond the crypto bubble.”
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Customer Reviews
· 1 mention“Milk Road is a daily crypto newsletter and website that provides tools, analysis, and news to help readers stay updated on cryptocurrency.”
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Newsletter
· 1 mention“Most newsletters blend into inboxes. Milk Road chose to stand out. Using Beehiiv's no-code design tools, they created a layout with a blue border and a playful milk-carton mascot. This unique branding boosted open rates and made their emails instantly recognizable.”
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Tik Tok Creator Partnership
· 1 mention“The team leaned heavily on Facebook and TikTok, said Matt McGarry, a growth marketer who focuses on paid media and worked with Milk Road.”
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Loyalty Partnership Program
· 1 mention“Milk Road joined Beehiiv's recommendation network – a feature where, after someone subscribes, they're shown suggestions of other newsletters to follow. Milk Road both recommended and was recommended by dozens of other newsletters in the network. Such cross-promos extended Milk Road's reach to ne...”
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Pilots with enterprise clients
· 1 mention“He openly chronicled Milk Road's building process on the podcast and Twitter, driving curiosity and early subscribers.”
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Bootstrapping
· 1 mention“As a well-known creator (he co-hosts the My First Million podcast and had 100k+ Twitter followers), he promoted Milk Road to an eager crowd on day one. He openly chronicled Milk Road's building process on the podcast and Twitter, driving curiosity and early subscribers.”
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Original research reports
· 1 mention“Milk Road was data-driven. Beehiiv's analytics let them slice subscriber data by acquisition source. They monitored not just subscriber count but active openers from each channel. This focus on engaged readers (not vanity numbers) ensured quality wasn't sacrificed for quantity.”
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Reviews
· 1 mention“He openly chronicled Milk Road's building process on the podcast and Twitter, driving curiosity and early subscribers.”
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Brand Authenticity
· 1 mention“The mascot (a winking milk carton) became synonymous with the newsletter's personality (approachable and a bit cheeky). Consistent visual branding helped reinforce word-of-mouth ("Did you see that Milk Road email with the milk carton graphic?").”
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Reddit
· 1 mention“He chronicled the building of the company for his large audiences on both the podcast and Twitter, undoubtedly helping to fuel the newsletter’s growth.”
medium
How 2,574 businesses grow
Of businesses with mapped growth channels, the share using each —
The Milk Road’s highlighted.
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Referral/Word-of-mouth68% ◀
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Search/SEO57% ◀
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Social media57% ◀
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Email47% ◀
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Community31% ◀
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Content/Inbound30% ◀
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Partnerships29% ◀
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Events23%
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Paid ads23% ◀
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Press/PR17%
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Outbound/Sales15% ◀
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Marketplaces/App stores7%
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Brand Authenticity2%
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Customer interviews2%
