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How The Keeper League Podcast Grew
Podcast analyzing AFL Fantasy keeper leagues.
How did The Keeper League Podcast grow?
The Keeper League Podcast grew by being an active part of the online community, with the host's genuine involvement resonating with the audience. They also expanded their reach through organic social media engagement, particularly on platforms like Twitter (now X), where fans discuss player information and team updates. Additionally, the podcast utilized video content by creating clips from episodes and short videos for Instagram reels and TikTok to attract more listeners. They further grew by participating in live shows with official AFL fantasy events, performing short segments that increased their visibility.
Channels
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Organic social media
· 1 mention“the Twitter, I guess the Twitter sphere, the X sphere now, whatever you want to call it, it was where these people were hanging out, I guess, talking about, because it's the information, you know, like people are going to training and they're seeing who's like playing in different positions and s...”
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Online Community
· 1 mention“he's like a part of the community. The audience detects that. It's not like some, you know, private equity firm coming in with some, you know, puppet co-host trying to speak the language like, no, he's been in it. He's been in it for years.”
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Billboard Ad
· 1 mention“So the big kind of move, I guess, happened at the end of that season where AFL actually moved to put keepers into their platform. And so they wanted some content around that. What is a keeper league? ... And they actually came to us to write some content for the official league website... So that...”
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Podcasting
· 1 mention“The funny thing with our podcast is, so it's kind of difficult to kind of keep relevance because in the pre-season, everyone's getting ready to draft… we have like a huge influx of listeners in the pre-season ... we do get a lot more in the pre-season than we do after the kind of season starts be...”
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Paid social ads
· 1 mention“And so that probably drives a few extra membership sales because I do advertise a little bit through the meta ad platform and stuff like that. And I just basically for every resource, I have an ad for it. And so I think I kind of target Australian rules football fans, AFL fantasy fans, all that s...”
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Event marketing
· 1 mention“since then, like, you know, we've done live shows with the official AFL fantasy people, even though we're not part of the official AFL world ... they've brought us on to kind of open for their, their live shows that they do and stuff like that and just do like a 10, 15 minutes and stuff. So we've...”
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Guest posting
· 1 mention“So the big kind of move, I guess, happened at the end of that season where AFL actually moved to put keepers into their platform. And so they wanted some content around that. What is a keeper league? How do you play them? What are some strategies? What are we looking for? All that sort of stuff. ...”
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Video content
· 1 mention“I kind of realized the importance of video as well, mainly more so just for like Instagram reels or TikTok videos, essentially where we kind of started just even taking clips from the podcast or just doing to camera kind of pieces and things like that, talking about certain players.”
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Create TikTok Marketing Videos
· 1 mention“helping other businesses and companies with their social media in terms of TikTok reels and Instagram reels and stuff like that.”
medium
How 3,299 businesses grow
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Social media64% ◀
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Referral/Word-of-mouth63%
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Search/SEO58%
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Email47%
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Community37% ◀
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Content/Inbound35% ◀
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Partnerships32%
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Events24% ◀
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Paid ads23% ◀
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Outbound/Sales19%
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Press/PR17%
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Marketplaces/App stores12%
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Podcasting4% ◀
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Influencer partnerships3%
