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Testimonial.to
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Researched profile. Starter Story's AI research system compiled this page from 61 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Testimonial.to logo

How Testimonial.to Makes Money

Platform for collecting and displaying video testimonials.

How did Testimonial.to monetize?

Summary of the sourced claims below

Testimonial.to initially monetized through one-time or lifetime deals, offering unlimited video testimonials for a fixed price to attract early users. Over time, the company shifted to a recurring subscription model, focusing on recurring revenue and growing monthly recurring revenue with active subscribers.

Revenue sources

4 sources · grouped by how Testimonial.to makes money

  • Recurring subscriptions

    · 8 mentions · 8 sources
    “Damon Chen, who is the founder of Testimonial, a product that collects video testimonials that he launched back in December 2020, and has grown it to $13k MRR since then.”
    high
    Show 7 more quotes
    “Get started with free credits on us. [See our pricing →](https://testimonial.to/pricing)”
    medium
    “In 2021, I will be only focus on recurring revenue.”
    medium
    “$2,258 MRR right now with 81 active subscribers.”
    high
    “switching to a subscription model”
    medium
    “Damon Chen, the founder behind Testimonial.to, a social proof tool that has recently reached $400,000 in annual recurring revenue.”
    high
    “I saw a huge demand. People asking for lifetime deals. Even I shift my pricing model from lifetime deal to subscription model, people still asking for lifetime deal.”
    medium
    “Damen's strategy right from the beginning was to build what his customers wanted.”
    medium

  • One-time / lifetime deals

    · 5 mentions · 5 sources
    “Initially I launched Testimonial with the lifetime deal, which a lot of indie hackers use this kind of a strategy to just attract some initial users.”
    high
    Show 4 more quotes
    “$1,600 in just one day.”
    medium
    “I offered a lifetime deal, all my revenue is from the lifetime deal.”
    high
    “he launched on Product hunt with a life-time deal of 199$ where he sold around 20 copies”
    high
    “I am also offering launch deals for unlimited video testimonials for $199. Only 100 seats available.”
    high

  • Affiliate / referral commissions

    · 2 mentions · 2 sources
    “Four years ago, Damon launched the affiliate program for Testimonial. Affiliates receive 30% of the monthly revenue.”
    high
    Show 1 more quote
    “Our typo-domain 'affiliate' now literally becomes the most successful affiliate for Testimonial of all time.”
    high

  • Usage-based fees

    · 1 mention
    “After a few months of owning testimonial.io and testimonials.to, I am so proud to share that I’ve made $40,880 from the typo traffic alone.”
    high

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Testimonial.to’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9% ◀
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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