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Swim University
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Researched profile. Starter Story's AI research system compiled this page from 19 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Swim University Makes Money

Expert advice for effortless pool and hot tub care.

How did Swim University monetize?

Summary of the sourced claims below

Swim University monetizes through three primary revenue streams: affiliate links, digital products, and physical products. Affiliate revenue, which comes 100% through Amazon, accounts for about 20% of their income and is generated by recommending products they have used. Digital products, including courses and training such as pool and hot tub care video courses, make up about 40% of their revenue. Physical products, specifically pool and hot tub chemicals sold directly, also contribute approximately 40% of their revenue.

Revenue sources

5 sources · grouped by how Swim University makes money

  • Affiliate / referral commissions

    · 3 mentions · 3 sources
    “my Swim University site, we make 100% of our affiliate revenue through Amazon. ... I was making 8% at one point because I had been sending them so much traffic and getting so much higher conversions because of the nature of my site and the nature of the products that I recommend.”
    high
    Show 2 more quotes
    “we're also recommending the products that we've actually used in all the years that I've been doing this”
    medium
    “There are three primary revenue streams generated by Swim University. Affiliate links, digital products, and physical products. 20% comes from affiliate links. So we do still recommend products through our content. So 20% comes from that. All 100% Amazon, by the way.”
    high

  • One-time / lifetime deals

    · 2 mentions · 2 sources
    “I pivoted to selling my own products. I started with an ebook ... I was like, oh, it sold one. And I was like, wow, that was the easiest, you know, I think it was like 30 bucks I'd ever made. ... I was off to the races by that point.”
    high
    Show 1 more quote
    “Pool Care Handbook Swim University$49.81 View The Hot Tub Handbook Swim University$49.81 View The Hot Tub Care Video Course Swim University$99.62 View”
    high

  • Course / training sales

    · 2 mentions · 2 sources
    “The Pool Care Video Course: https://swimu.com/poolcourse The Hot Tub Care Video Course Swim University shop.swimuniversity.com/en-ca/products/hot-tub-course?...$99.62 View”
    high
    Show 1 more quote
    “40% comes from our digital products, which are courses.”
    high

  • Advertising revenue

    · 1 mention
    “So to me, I feel like the possibilities there are endless and that back catalog also makes money. Even though it's found money, YouTube is a great source for traffic and revenue, even if you sold nothing, right?”
    medium

  • Physical products

    · 1 mention
    “40% comes from our physical products, which are pool and hot tub chemicals that we sell directly.”
    high

How 1,891 businesses make money

Of businesses with mapped revenue sources, the share using each — Swim University’s highlighted.
  • Recurring subscriptions
    54%
  • Services & consulting
    29%
  • Physical products
    28% ◀
  • One-time / lifetime deals
    24% ◀
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13% ◀
  • Sponsorships & partnerships
    9%
  • Usage-based fees
    9%
  • Add-ons & upsells
    9%
  • Advertising revenue
    9% ◀
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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