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Swim University
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Researched profile. Starter Story's AI research system compiled this page from 19 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Swim University Grew

Expert advice for effortless pool and hot tub care.

How did Swim University grow?

Summary of the sourced claims below

Swim University grew by creating and optimizing content focused on pool and hot tub care, targeting search engine keywords to attract organic traffic from Google and YouTube. The business leveraged video content, especially on YouTube, which provided significant traffic and revenue. They also utilized social media advertising such as Facebook and Google ads, and earned revenue through affiliate links primarily from Amazon.

Channels

13 channels · grouped by how Swim University grows

  • SEO

    · 4 mentions · 4 sources
    “because we've targeted the keywords that people are searching for, and we're answering the questions as best as we possibly can in the easiest form we possibly can, Google's rewarding that to us and saying that, like, yeah, if you want to learn about pool care, this is the site.”
    high
    Show 3 more quotes
    “And we're intentionally going after search. So people who are searching for things on YouTube, and searching for things even on Google, we want to come up for that.”
    high
    “Topics include SEO, email marketing, sales, digital product development, and the truth about being a lonely entrepreneur. Creators and Guests Host Matt Giovanisci Founder of SwimUniversity.com What is Business Casual? Matt Giovanisci shares his real-world experience growing an online education bu...”
    medium
    “For those who are unaware, Swim University is a website that is essentially about pool care and hot tub care. You know, it's a website, it's a content site, started as a niche site, started as an affiliate marketing site, is now grown into like we sell digital products, we sell physical products,...”
    medium

  • Video content

    · 3 mentions · 3 sources
    “YouTube is the answer. I've been saying it since 2011...when I look at my conversion metrics across all of my channels, YouTube is slightly higher than my website...YouTube is a great source for traffic and revenue, even if you sold nothing, right? ...If I had to restart my entire business over a...”
    high
    Show 2 more quotes
    “was caring about the content creation and doing that and being good at making videos and making podcasts and multimedia, things that like, you know, artistical, you know, artistical, yeah, artistical things rather than like development.”
    high
    “Swim University makes pool and hot tub care easy for millions of homeowners. Each year, we continue to help more people with water chemistry, cleaning, and troubleshooting.”
    medium

  • Organic social media

    · 2 mentions · 2 sources
    “I have been very, it's a hard medium to one, understand and create content for, which I think is why it's the most lucrative and it's the most sustainable...I would probably do something really quick and easy and not really focus on written content and just focus 100% on video and audio content...”
    high
    Show 1 more quote
    “we have a YouTube channel, we have social media, we're kind of everywhere, trying to like dominate the pool education market and hot tub education market.”
    medium

  • Search engine marketing

    · 1 mention
    “I also run Facebook ads, I also keep an eye on our Google ads, and, you know, increase the price or decrease the price.”
    high

  • Webinars

    · 1 mention
    “you have tested podcasting and YouTube and email marketing.”
    medium

  • Leveraging existing platforms

    · 1 mention
    “20% comes from affiliate links. So we do still recommend products through our content. So 20% comes from that. All 100% Amazon, by the way.”
    high

  • Podcasting

    · 1 mention
    “was caring about the content creation and doing that and being good at making videos and making podcasts and multimedia, things that like, you know, artistical, you know, artistical, yeah, artistical things rather than like development.”
    high

  • Content marketing

    · 1 mention
    “but you're doing this through, you know, content, you have blogs, you have, you know, like everything under the like hot summer sun, you're doing it.”
    medium

  • Twitter

    · 1 mention
    “And then she even like knew the thumbnail, like she just said, Oh, you're it should be your face in the center with these two things. It's like, Oh, wow. Okay. I was really overthinking it, you know, and, and, and, so then I, you know, put those thumbnails up on Twitter to get sort of a gauge on ...”
    high

  • Advertising on social media

    · 1 mention
    “I also run Facebook ads, I also keep an eye on our Google ads, and, you know, increase the price or decrease the price.”
    high

  • Create TikTok Marketing Videos

    · 1 mention
    “we have a YouTube channel, we have social media, we're kind of everywhere, trying to like dominate the pool education market and hot tub education market.”
    medium

  • Email marketing

    · 1 mention
    “Topics include SEO, email marketing, sales, digital product development, and the truth about being a lonely entrepreneur. Creators and Guests Host Matt Giovanisci Founder of SwimUniversity.com What is Business Casual? Matt Giovanisci shares his real-world experience growing an online education bu...”
    medium

  • Email List Growth

    · 1 mention
    “Matt shares some of his best strategies for growing a YouTube channel and building your email list from your video content.”
    medium

How 2,707 businesses grow

Of businesses with mapped growth channels, the share using each — Swim University’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48% ◀
  • Community
    34%
  • Content/Inbound
    32% ◀
  • Partnerships
    31%
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    9% ◀
  • Product expansion
    2%
  • Influencer partnerships
    2%
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