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Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Supergrow Grew

LinkedIn content tool transforming expertise into influence.

How did Supergrow grow?

Summary of the sourced claims below

Supergrow grew primarily through organic LinkedIn content, posting frequently and engaging with LinkedIn influencers, which generated leads and inbound deals. They also leveraged customer feedback from early users, especially those acquired through lifetime deal platforms like AppSumo, to improve the product and gain advocates. Additional growth came from SEO efforts by creating high-quality blog content that consistently brought in leads.

Channels

14 channels · grouped by how Supergrow grows
  • LinkedIn

    · 3 mentions · 3 sources
    “We used to publish a lot of content on LinkedIn. And we started engaging with these LinkedIn influencers through comments and reactions. From these comments, we used to generate a lot of leads for our product.”
    high
    Show 2 more quotes
    “We had like 10 to 15 really happy LTD customers who actually talked about us on LinkedIn, on Twitter, on Product Run, and they also shared about our product on these platforms like WhatsApp groups and stuff.”
    high
    “"I went from posting once a month to 3x a week. Two inbound deals last quarter came directly from prospects who'd been reading my LinkedIn® posts."”
    high
  • Customer feedback

    · 2 mentions · 2 sources
    “the most important part was the feedback. These customers, they will give you feedback, you can talk to them, you can improve your product. And later, if you do it well, they will become your cheerleaders.”
    high
    Show 1 more quote
    “You are looking for people who can use your product and give you feedback. Through LTD, we got both the things.”
    high
  • Organic social media

    · 2 mentions · 2 sources
    “We had like 10 to 15 really happy LTD customers who actually talked about us on LinkedIn, on Twitter, on Product Run, and they also shared about our product on these platforms like WhatsApp groups and stuff.”
    high
    Show 1 more quote
    “First, we used to publish a lot of content on LinkedIn. So we got a lot of leads from our own network.”
    high
  • Product Hunt

    · 2 mentions · 2 sources
    “we created this plan of launching our product on Product Run. So what we did, we actually launched it on Product Run and we were able to become product of the week in Product Run and actually gave us 50 customers also.”
    high
    Show 1 more quote
    “In this episode, we sit down with Deven, the founder of SuperGrow, an AI-powered LinkedIn content tool that went from a 48-hour MVP to $220K+ ARR—all without the usual indie hacker playbook.”
    medium
  • Twitter

    · 2 mentions · 2 sources
    “The second thing that worked for us when we created this list of LinkedIn influencers and we started engaging with these LinkedIn influencers through comments and reactions, we used to really add value to these posts. And from these posts, from these comments, we used to generate a lot of leads f...”
    high
    Show 1 more quote
    “We had like 10 to 15 really happy LTD customers who actually talked about us on LinkedIn, on Twitter, on Product Run, and they also shared about our product on these platforms like WhatsApp groups and stuff.”
    high
  • SEO

    · 1 mention
    “But now one of the biggest channel is SEO. We started creating a high quality content last year on our website. We started writing a lot of good quality blog posts and that's how we are getting consistent amount of leads right now.”
    high
  • AppSumo Launch

    · 1 mention
    “We did our LTD launch in the first year of our journey and it generated $65,000 of revenue within a couple of days. ... If you are early in your journey and if you really want to get early adopters, just do a lifetime deal on these different platforms. There are many different platforms. There is...”
    high
  • Paid social ads

    · 1 mention
    “The second thing which they did was they created ads for Instagram and Facebook.”
    high
  • LinkedIn Content

    · 1 mention
    “First, we used to publish a lot of content on LinkedIn. So we got a lot of leads from our own network.”
    high
  • Thought Leadership

    · 1 mention
    “it's still like content and like providing value through LinkedIn that got to your first customers.”
    medium
  • Word of mouth

    · 1 mention
    “The third thing which happened and which is very interesting is a lot of, some of my previous customers of my previous product, Honeypot, they also started using this product. And this is, this is one thing which is very beautiful about personal branding. And even if your product switches, people...”
    high
  • Email marketing

    · 1 mention
    “The first thing they did was they sent email to all of their customers and they talked about SuperGo with them.”
    high
  • TikTok Influencer Marketing

    · 1 mention
    “we did this thing called LinkedIn Influencer Marketing. We partnered with a lot of LinkedIn influencers. They used to, they used to use our product and they used to talk about our product in their LinkedIn posts. Through some posts we used to get like 20, 25 different customers”
    high
  • Distribution Partnerships

    · 1 mention
    “One of the co-founder of RocketUp, Charlie actually saw our journey on LinkedIn and he actually reached out to us. We would love to help you launch Supergroup on RocketUp. ... just by launching our product through them, we were able to generate $40,000.”
    high

How 2,667 businesses grow

Of businesses with mapped growth channels, the share using each — Supergrow’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%