LinkedIn content tool transforming expertise into influence.
Supergrow grew primarily through organic LinkedIn content, posting frequently and engaging with LinkedIn influencers, which generated leads and inbound deals. They also leveraged customer feedback from early users, especially those acquired through lifetime deal platforms like AppSumo, to improve the product and gain advocates. Additional growth came from SEO efforts by creating high-quality blog content that consistently brought in leads.
“We used to publish a lot of content on LinkedIn. And we started engaging with these LinkedIn influencers through comments and reactions. From these comments, we used to generate a lot of leads for our product.”
“We had like 10 to 15 really happy LTD customers who actually talked about us on LinkedIn, on Twitter, on Product Run, and they also shared about our product on these platforms like WhatsApp groups and stuff.”
“"I went from posting once a month to 3x a week. Two inbound deals last quarter came directly from prospects who'd been reading my LinkedIn® posts."”
“the most important part was the feedback. These customers, they will give you feedback, you can talk to them, you can improve your product. And later, if you do it well, they will become your cheerleaders.”
“You are looking for people who can use your product and give you feedback. Through LTD, we got both the things.”
“We had like 10 to 15 really happy LTD customers who actually talked about us on LinkedIn, on Twitter, on Product Run, and they also shared about our product on these platforms like WhatsApp groups and stuff.”
“First, we used to publish a lot of content on LinkedIn. So we got a lot of leads from our own network.”
“we created this plan of launching our product on Product Run. So what we did, we actually launched it on Product Run and we were able to become product of the week in Product Run and actually gave us 50 customers also.”
“In this episode, we sit down with Deven, the founder of SuperGrow, an AI-powered LinkedIn content tool that went from a 48-hour MVP to $220K+ ARR—all without the usual indie hacker playbook.”
“The second thing that worked for us when we created this list of LinkedIn influencers and we started engaging with these LinkedIn influencers through comments and reactions, we used to really add value to these posts. And from these posts, from these comments, we used to generate a lot of leads f...”
“We had like 10 to 15 really happy LTD customers who actually talked about us on LinkedIn, on Twitter, on Product Run, and they also shared about our product on these platforms like WhatsApp groups and stuff.”
“But now one of the biggest channel is SEO. We started creating a high quality content last year on our website. We started writing a lot of good quality blog posts and that's how we are getting consistent amount of leads right now.”
“We did our LTD launch in the first year of our journey and it generated $65,000 of revenue within a couple of days. ... If you are early in your journey and if you really want to get early adopters, just do a lifetime deal on these different platforms. There are many different platforms. There is...”
“The second thing which they did was they created ads for Instagram and Facebook.”
“First, we used to publish a lot of content on LinkedIn. So we got a lot of leads from our own network.”
“it's still like content and like providing value through LinkedIn that got to your first customers.”
“The third thing which happened and which is very interesting is a lot of, some of my previous customers of my previous product, Honeypot, they also started using this product. And this is, this is one thing which is very beautiful about personal branding. And even if your product switches, people...”
“The first thing they did was they sent email to all of their customers and they talked about SuperGo with them.”
“we did this thing called LinkedIn Influencer Marketing. We partnered with a lot of LinkedIn influencers. They used to, they used to use our product and they used to talk about our product in their LinkedIn posts. Through some posts we used to get like 20, 25 different customers”
“One of the co-founder of RocketUp, Charlie actually saw our journey on LinkedIn and he actually reached out to us. We would love to help you launch Supergroup on RocketUp. ... just by launching our product through them, we were able to generate $40,000.”