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Supademo
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Researched profile. Starter Story's AI research system compiled this page from 31 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Supademo logo

How Supademo Grew

AI tool for creating interactive product demos

How did Supademo grow?

Summary of the sourced claims below

Supademo grew through a combination of founder-led sales involving both proactive outreach and bottom-up and top-down approaches. SEO strategies, including programmatic SEO targeting adjacent markets and optimizing ungated product experiences for relevant keywords, contributed to organic traffic growth. A significant portion of traffic and growth came from viral loops created by users sharing demos with colleagues, customers, and prospects, generating word of mouth and referrals. Additionally, Supademo leveraged online communities such as Reddit, LinkedIn, IndieHackers, and podcasts, along with building in public and thought leadership on LinkedIn, to increase visibility and engagement.

Channels

15 channels · grouped by how Supademo grows

  • Reddit

    · 4 mentions · 4 sources
    “So think about it. at all the different places where our ICP founders, friends are hanging out. So reach out to founders, post in Reddit, build in public in LinkedIn, go to IndieHackers and really shouting from the rooftops.”
    high
    Show 3 more quotes
    “Growth Strategy: Hacker News, Reddit, Indie Hackers Product Hunt launch Closed communities, build-in-public updates Word-of-mouth and referrals”
    medium
    “These worked great for me: • Hackernews(70 upvotes) • Reddit: r/SideProject (70 upvotes) • Word of mouth • Cold DMs and emails to experienced Indiehackers for feedback. (%15 effect )”
    high
    “These worked great for me: Hackernews(71 upvotes): Huge spike in visitors. Make sure your product is ready to be tested by people who go technical. Reddit: r/SideProject (72 upvotes)”
    high

  • LinkedIn

    · 4 mentions · 4 sources
    “So think about it. at all the different places where our ICP founders, friends are hanging out. So reach out to founders, post in Reddit, build in public in LinkedIn, go to IndieHackers and really shouting from the rooftops.”
    high
    Show 3 more quotes
    “Using LinkedIn thought leadership to build a founder/brand moat — going from 10k to >500k impressions per quarter.”
    high
    “And third, 20 percent building in public on LinkedIn.”
    high
    “I used email and LinkedIn DMs to set up feedback calls from our users.”
    high

  • Word of mouth

    · 3 mentions · 3 sources
    “These worked great for me: • Hackernews(70 upvotes) • Reddit: r/SideProject (70 upvotes) • Word of mouth • Cold DMs and emails to experienced Indiehackers for feedback. (%15 effect )”
    high
    Show 2 more quotes
    “A 30 percent comes from word of mouth, watermarks, referrals, folks creating super demos and sharing it with other people and that creating a viral loop.”
    high
    “Growth Strategy: Hacker News, Reddit, Indie Hackers Product Hunt launch Closed communities, build-in-public updates Word-of-mouth and referrals”
    medium

  • SEO

    · 3 mentions · 3 sources
    “We also do things like free tools or programmatic SEO. So what I mean by that is we'll look at adjacent markets outside of product demos, like screen recordings, screenshots, employee manuals. There's a lot of search terms and people looking for solutions in that space. So what we did is we made ...”
    high
    Show 2 more quotes
    “SEO and Content: Programmatic TOFU SEO (piggybacking on common product search terms by creating interactive tutorials), MOFU SEO (target search terms for “{product} demo” by creating pages), and comparison pages.”
    high
    “visitors come from SEO and LLMs.”
    high

  • Email marketing

    · 2 mentions · 2 sources
    “I shared product updates through email every week with the users. The users who saw me implementing their feedback trusted me and became my first paid customers.”
    high
    Show 1 more quote
    “I used email and LinkedIn DMs to set up feedback calls from our users.”
    high

  • Channel partners

    · 1 mention
    “We’re a product-led, freemium SaaS platform with a self-serve motion. Most of our revenue growth comes from virality and word-of-mouth generated by our free plan, alongside expansion from teams adding seats, demos, and advanced features like personalization and analytics.”
    high

  • Demo in-store

    · 1 mention
    “Most of our revenue growth comes from virality and word-of-mouth generated by our free plan, alongside expansion from teams adding seats, demos, and advanced features like personalization and analytics.”
    high

  • Podcasts

    · 1 mention
    “post in Reddit, build in public in LinkedIn, go to IndieHackers and really shouting from the rooftops. Get on a podcast.”
    high

  • Launch parties

    · 1 mention
    “Yes, so that's probably what brings in about 30, 40% of traffic across the board. And we actually use it in a variety of different ways. One is obviously the built-in viral loop. People create demos not to keep it confined to their organization, but to share it with colleagues, share it with cust...”
    high

  • Founder-led sales

    · 1 mention
    “We’re trying to tackle it from both sides, so bottoms up and top down, and doing a little bit of proactive outreach, doing kind of warm-out, outbound, and trying to grow the demo funnel of us actually having more of a curated flow there, but also ... so bottoms up and top down, and doing a little...”
    high

  • Corporate gifts

    · 1 mention
    “Growth Strategy: Hacker News, Reddit, Indie Hackers Product Hunt launch Closed communities, build-in-public updates Word-of-mouth and referrals”
    medium

  • Facebook Community

    · 1 mention
    “Growth Strategy: Hacker News, Reddit, Indie Hackers Product Hunt launch Closed communities, build-in-public updates Word-of-mouth and referrals”
    medium

  • Online Community

    · 1 mention
    “post in Reddit, build in public in LinkedIn, go to IndieHackers and really shouting from the rooftops. Get on a podcast.”
    high

  • Events

    · 1 mention
    “Founder-led distribution has been a superpower — sharing raw learnings consistently built trust and created compounding demand.”
    high

  • Outbound

    · 1 mention
    “Cold DMs and emails to experienced Indiehackers for feedback(%15 effect ).”
    high

How 2,547 businesses grow

Of businesses with mapped growth channels, the share using each — Supademo’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    57% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    31% ◀
  • Content/Inbound
    30% ◀
  • Partnerships
    28%
  • Events
    23% ◀
  • Paid ads
    23%
  • Press/PR
    17%
  • Outbound/Sales
    14% ◀
  • Marketplaces/App stores
    7%
  • Brand Authenticity
    2%
  • Customer interviews
    2%
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