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Structured
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Researched profile. Starter Story's AI research system compiled this page from 51 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Structured Makes Money

Visual daily planner for focused productivity

How did Structured monetize?

Summary of the sourced claims below

Structured monetizes primarily through the Structured Pro subscription, which is offered monthly, annually, or as a lifetime purchase and includes premium features like calendar import and recurring tasks. Initially, the app was free with a tip jar added later to receive donations, and a one-time purchase pro plan was introduced to unlock additional features such as recurring tasks and calendar imports.

Revenue sources

4 sources · grouped by how Structured makes money

  • Recurring subscriptions

    · 6 mentions · 6 sources
    “Monetization is primarily driven by the 'Structured Pro' subscription, which is introduced via a soft paywall during onboarding (01:26). ... The user is offered a 3-day free trial for the yearly plan, a common tactic to lower the barrier to entry.”
    high
    Show 5 more quotes
    “was it was it paid up front that's a i guess another question it was completely free i didn't have any didn't have any business plan it was a definitely it was like sort of a covet project”
    high
    “The only thing i don’t like is that there is no way to repeat tasks for free and i refuse to pay a subscription for repeating tasks and since i have school i don’t want to repeat school over and over again”
    high
    “Structured offers a free-to-download visual to-do and calendar app with premium features like calendar import and recurring tasks available for a $3 monthly subscription”
    high
    “The Structured Pro subscriptions enable us to maintain and develop Structured.”
    high
    “Structured Pro is available monthly, annually, or as a lifetime purchase.”
    high

  • One-time / lifetime deals

    · 6 mentions · 6 sources
    “Structured offers a free-to-download visual to-do and calendar app with premium features like calendar import and recurring tasks available for a ... $33 lifetime access.”
    high
    Show 5 more quotes
    “At the end of 2020, I introduced Structured Pro, which was a one-time $5 purchase and unlocked recurring tasks, calendar imports and notifications.”
    high
    “Paid versions of the app also offer additional scheduling shortcuts, like the ability to make recurring events and sync with external calendars.”
    medium
    “I added like a pro plan. So I added like a €5 one-time purchase pro plan. All existing users got grandfathered.”
    high
    “gonna get the lifetime subscription because of this video. cheers mate”
    high
    “Structured Pro is available monthly, annually, or as a lifetime purchase.”
    high

  • Add-ons & upsells

    · 2 mentions · 2 sources
    “I've seen other indies. I think Hidde, he added fake ads for other indie apps to his app, just to have one more reason for people to upgrade. Upgrade. Right. I like that. I think Carat Weather also did that at some point. I like the idea of that. That seems like the indie version of doing ads. Bu...”
    medium
    Show 1 more quote
    “Intervals are part of Structured Pro.”
    medium

  • Donations & tips

    · 2 mentions · 2 sources
    “The very first version did not have any way to pay for the app, so I added a small tip jar a few weeks later and got my first money from my own app, ever 🤑 ($25 in April 2020). In the following months, downloads gradually increased to around 8k a month and around $100-200 of tips kept rolling it.”
    high
    Show 1 more quote
    “at some point “I added like a tip jar so like my first like the first money came in which was like super exciting””
    high

How 1,890 businesses make money

Of businesses with mapped revenue sources, the share using each — Structured’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    29%
  • Physical products
    28%
  • One-time / lifetime deals
    24% ◀
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    9%
  • Usage-based fees
    9%
  • Add-ons & upsells
    9% ◀
  • Advertising revenue
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2% ◀
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