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Researched profile. Starter Story's AI research system compiled this page from 48 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Structured Grew
Visual daily planner for focused productivity
How did Structured grow?
Summary of the sourced claims below
Structured grew primarily through organic discovery on the App Store, where it ranked well for relevant keywords, enabling users searching for similar apps to find it easily. The app encouraged positive customer reviews by prompting users at optimal times and offering scholarships for the Pro version to those who couldn't afford it, which helped accumulate many 5-star ratings and improved visibility. Structured also benefited from word-of-mouth marketing as users shared the app with friends and across social media platforms like Twitter and TikTok, supplemented occasionally by social media shout-outs. Additionally, the company nurtured an early adopter community through direct engagement and support channels, which helped gather user feedback and fostered organic recommendations.
Channels
12 channels · grouped by how Structured grows
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Organic social media
· 3 mentions · 3 sources“I would say like all the marketing I did in the beginning was tweet about it on my Twitter with like 200 followers so no no marketing push at all really”
highShow 2 more quotes
“I told my friends and posted it on Twitter and out of nowhere already over a thousand people downloaded it in the first month.”
high“As users discovered the app and found it useful, they naturally shared it with friends and across platforms, including Twitter and TikTok. ... supplemented occasionally by shout-outs on social media, which broadened the app’s reach without necessitating a large marketing budget.”
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Online Community
· 2 mentions · 2 sources“But the next person, that was super interesting because I had a community Slack, which wasn't really that active, but I got one person that was always like reporting bugs and reporting them in a way that I could actually reproduce that.”
highShow 1 more quote
“The community Slack channel also helped gather user feedback and build a dedicated user base which organically spread word-of-mouth recommendations.”
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Testimonials
· 2 mentions · 2 sources“Encouraging happy users to leave positive reviews. Additionally, support channels were streamlined to improve user interaction and resolve issues quickly. ... The positive reviews driven by these efforts likely contributed to better App Store visibility and further downloads, as satisfied users w...”
mediumShow 1 more quote
“It also builds trust by displaying user testimonials and an 'App of the Day' badge from the App Store.”
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Word of mouth
· 2 mentions · 2 sources“A lot of people will be searching for the term structured because they've heard it from a friend or they saw it on social media.”
highShow 1 more quote
“As users discovered the app and found it useful, they naturally shared it with friends and across platforms, including Twitter and TikTok.”
medium -
SEO
· 2 mentions · 2 sources“then looking at appstore connect a lot of those came from appstore search actually so that's something where i just got super lucky ... i was ranking like first or like third for the word day planner ... that of course helped a lot”
highShow 1 more quote
“Structured gained significant initial traction through App Store search rankings. From the onset, Structured was ranked quite well for relevant keywords, allowing it to be discovered easily by people searching for similar apps. Why it worked: The App Store is a bustling marketplace, and being hig...”
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Press
· 2 mentions · 2 sources“My first real "press coverage" was on German tech blogs after adding German localization in version 1.5 and during this time, Structured was also featured in the App Store for the very first time. This bumped up the downloads to over 20k in November 2020 and also brought in over $1,000 in tips.”
highShow 1 more quote
“Structured exhibits some of the hallmarks of behavioral design and their millions of downloads and press attention are proof enough that this approach works.”
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Earned media
· 1 mention“Structured gained attention through influencer marketing and PR, with notable features on blogs and podcasts.”
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Geographic market expansion
· 1 mention“So your website says, join the Android beta waitlist. ... So at some point, I started looking for an Android freelancer and found one. And he started working on a smaller version of the app, basically. ... But then we'll have at least a functional version and we can see how many people are then a...”
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Leveraging existing platforms
· 1 mention“during this time, Structured was also featured in the App Store for the very first time. This bumped up the downloads to over 20k in November 2020 and also brought in over $1,000 in tips.”
high -
Reddit
· 1 mention“Reddit Shout out to Structured App : r/adhdwomen - Reddit Jan 18, 2024 ... 440 votes, 111 comments. I recently started using the Structured time blocking app and am gathering gifts of gratitude ...”
medium -
Memes
· 1 mention“I think Hidde, he added fake ads for other indie apps to his app, just to have one more reason for people to upgrade. Upgrade. Right. I like that. I think Carat Weather also did that at some point. I like the idea of that. That seems like the indie version of doing ads. But then it's more about g...”
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Influencer partnerships
· 1 mention“Structured gained attention through influencer marketing and PR, with notable features on blogs and podcasts.”
medium
How 3,289 businesses grow
Of businesses with mapped growth channels, the share using each —
Structured’s highlighted.
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Social media64% ◀
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Referral/Word-of-mouth64% ◀
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Search/SEO58% ◀
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Email47%
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Community37% ◀
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Content/Inbound35%
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Partnerships32%
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Events24%
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Paid ads23%
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Outbound/Sales19% ◀
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Press/PR17% ◀
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Marketplaces/App stores12% ◀
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Podcasting4%
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Influencer partnerships3% ◀
