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Online nutrition coaching company with a community-driven approach
Stronger U has relied heavily on word of mouth, which the company credits with growing it to a 70-person staff and 40,000 customers. Its founders also use organic social media, with around 35k followers, and a referral program that gives a free session for every five friends or family members a member brings on board. Members also get lifetime access to a Facebook community of people around the world.
“We're still riding the wave of word of mouth. We just do a very good job with our clients and they grow the business for us. ... Word of mouth is, in the end, what has allowed us to grow to a 70 person staff and 40,000 customers.”
“In just over 4 years we’ve become an 8 figure business with revenues over 500k monthly almost entirely from word of mouth.”
“We give our members access for life to our Facebook community filled with people around the world who are looking out for everyone’s success.”
“The support in the Stronger U Community Facebook group ... The Stronger U Community Facebook group has been an incredible place for support and connection. The group will remain active until March 31st, 2026 after which it will be deleted.”
“We do have a referral program so if our members get some friends/family on board we do give a free session for every 5. I’m confident they’d encourage friends to come along for the ride anyway but that’s our way of saying thank you.”
“I was just talking on Facebook about nutrition when someone came and told me: “Hey, I want to hire you”. ... Social media helps but to an extent. There are accounts in our niche with 100k followers but are only helping a few people. We have around 35k followers and have helped even more than that.”