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Storyblok
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Researched profile. Starter Story's AI research system compiled this page from 45 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Storyblok Grew

Headless CMS for developers and marketers

How did Storyblok grow?

Summary of the sourced claims below

Storyblok grew primarily through inbound marketing, acquiring nearly all their customers from this channel before starting outbound efforts. They developed a partner ecosystem of about 1700 agencies globally, which significantly contributed to their growth. The company also expanded growth by implementing direct sales and optimizing their onboarding journey to improve conversion rates.

Channels

9 channels · grouped by how Storyblok grows

  • SEO

    · 1 mention
    “In this episode, you'll learn how the founders acquired nearly all their customers from inbound marketing and only recently started doing any outbound. We'll share a simple hack they used to get SEO working for them quickly and driving organic traffic leads and customers.”
    high

  • Email marketing

    · 1 mention
    “We also talk about how they accidentally discovered how to turn the live chat widget on their website into a significant growth channel”
    medium

  • Direct sales

    · 1 mention
    “If you contact us, or we think, hey, we could help your company, then we also by now reach out. Back in the days, we just waited for you to drop us a message. And we then got on a call with you and ask you some questions.”
    high

  • Partnerships

    · 1 mention
    “Now I have a partner ecosystem of about 1700 agencies globally. So like this is basically just exploded from there.”
    high

  • Great customer service

    · 1 mention
    “If you go on storyblock.com, or even in the app, if you want to have, like, a report an issue, there's a live chat popping up, and you can chat with Renata, with Hannes, and all our new joiners on the support team... people ask even our support team if they are bots because they actually reply su...”
    high

  • Optimize conversion rates

    · 1 mention
    “Alex focused really hard on the onboarding journey. So we really wanted for people to, if you register, you should have a clear step forward to the technology that you want to choose to build something and don't need us.”
    high

  • Online Community

    · 1 mention
    “And with that, we actually then got into touch with those large agencies and now I have a partner ecosystem of about 1700 agencies globally. So like this is basically just exploded from there.”
    high

  • Inbound

    · 1 mention
    “Before that, everything we have done was pure inbound. And the way we see that is that people that have a problem search for a solution. If you can be in the number one or second spot, you will be the de facto solution that they are going to at least try. And then your product needs to be spot on.”
    high

  • Integrations

    · 1 mention
    “We then also later on started doing that direct sales. We have a two-stage sales process... It's basically us having an inbound channel for you with a contact form, different campaigns that we have, different papers that you can download.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Storyblok’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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