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Researched profile. Starter Story's AI research system compiled this page from 26 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Stackby Grew

No-code platform for customizable spreadsheets and databases

How did Stackby grow?

Summary of the sourced claims below

Stackby grew primarily through inbound lead generation, with about 98% of leads coming from direct channels and positive word of mouth. They also engaged with their customers daily via a self-hosted community and a Facebook group to build relationships. Additionally, Stackby relied on SEO content-led strategies rather than paid marketing to attract users. They expanded their reach through launches on platforms like Product Hunt and partnerships with marketplaces such as AppSumo.

Channels

8 channels · grouped by how Stackby grows

  • SEO

    · 1 mention
    “Exactly, because we do not spend a lot on paid marketing. A lot of it is still very direct SEO content-led and product-led in terms of where we are.”
    high

  • Word of mouth

    · 1 mention
    “We are still largely like 98% inbound in terms of how we generate leads. So yeah, these businesses, they find us, you know, through direct channels, there's a lot of positive word of mouth, you know, happening.”
    high

  • Facebook Community

    · 1 mention
    “So we've got our own self-hosted community, we've got Facebook group, where we are engaging with our customers on a daily basis. HR people talking to other HR people on the platform, yeah. Exactly. So how do we build this community?”
    high

  • Email List Growth

    · 1 mention
    “One thing that really helped us like we became, you know, there is a online media outlet called your story in India, which is very popular... they cover startups. And they have this tech 30 program, where they select top 30 startups in India for that year... and we became a tech 30 in 2020. So th...”
    medium

  • Distribution Partnerships

    · 1 mention
    “Fortunately, we could partner with, you know, AppSumo. This is whole deal marketplace. Yeah, there we go. Yeah. Kind of a platform for apps to launch into an established, let's say ecosystem, something. Yeah, they've got a million plus businesses.”
    high

  • Product Hunt

    · 1 mention
    “We did a lot of launches, like we did product hunt launch, we did AppSumo, we did indie hackers.”
    high

  • Inbound

    · 1 mention
    “We are still largely like 98% inbound in terms of how we generate leads. So yeah, these businesses, they find us, you know, through direct channels, there's a lot of positive word of mouth, you know, happening.”
    high

  • LinkedIn ads

    · 1 mention
    “These are the, you know, folks that I met really at the Hong Kong show and some of the other, you know, connections that I made in the past.”
    medium

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Stackby’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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