What Tools Inflectra Corporation Uses

“Armed with that knowledge, I set up some simple ad campaigns on Google AdWords, Yahoo!, and Microsoft Bing (it was called Live Search in those days!).”

Starter Story high

“On the sales and marketing side of the house, we use: Hootsuite (https://www.hootsuite.com/) for social media marketing”

Starter Story high

“On the sales and marketing side of the house, we use: Canva (https://www.canva.com/) for basic graphical design authoring”

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“I also created a basic website that would let you log in, sign up for a trial, make a purchase using PayPal and get a license key that would unlock the product after the initial 30 days.”

Starter Story high

“Some of the most important platforms and tools we use for business operations are: Gusto (https://gusto.com/) for payroll/HR for our US employees”

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“On the sales and marketing side of the house, we use: Adobe Creative Suite for creating our more sophisticated design assets”

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“On the sales and marketing side of the house, we use: ActiveCampaign (https://www.activecampaign.com/) for marketing automation”

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“On the sales and marketing side of the house, we use: Pipedrive for Customer Relationship Management (CRM)”

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“I used LegalZoom to incorporate Inflectra in Delaware and then spent a surprisingly long time on bureaucracy: getting a Federal Tax ID, registering the company in my home state (Maryland), and setting up Bank Accounts.”

Starter Story high

“To accept credit cards, we started out using PayPal, but when customers had problems with declined cards, it was too difficult to work out, so we switched to a real merchant service provider (GlobalPayments Inc. using Authorize.Net as the payment gateway).”

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“Some of the most important platforms and tools we use for business operations are: Amazon Web Services (AWS) (https://aws.amazon.com/?ie=UTF8&language=en_US&tag=starterstory-20) for our cloud hosting infrastructure”

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“Some of the most important platforms and tools we use for business operations are: Google Workspace for our general productivity”

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“Inflectra’s small sales team was drowning in these time-consuming documents, especially since they consistently ranked in the top two or three vendors for each opportunity. The solution came from programmatic content generation using ChatGPT and Gemini. Sales team members now prompt AI with speci...”

Founderpath high

“Despite spending $45,000 monthly with AWS, Inflectra didn’t realize they had access to free innovation resources until a new account manager mentioned it. AWS flew in four specialists – a solution architect, partner solution architect, solution director, and innovation engineer – from Texas and o...”

Founderpath high

“I chose development tools that I was familiar with at Sapient (Visual Studio, .NET, SQL Server Express) and built a rudimentary version in Web 1.0 technologies (pre-Ajax) that could be downloaded and installed on a local laptop (for trials) and a server (for production).”

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“For the bank accounts, I wanted a large bank that could handle international payments, so I chose HSBC which at the time had some very good small business bank accounts with no fees for wire transfers.”

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“Unfortunately, they exited the US retail market in 2021, so we had a massive effort to switch over to Bank of America, so a warning, make sure you choose a bank that will have longevity, as it is a pain to change over!”

Starter Story high

“To accept credit cards, we started out using PayPal, but when customers had problems with declined cards, it was too difficult to work out, so we switched to a real merchant service provider (GlobalPayments Inc. using Authorize.Net as the payment gateway).”

Starter Story high

“Some of the most important platforms and tools we use for business operations are: Papaya Global (https://www.papayaglobal.com/) an Employer of Record (EOR) platform for our non-US workers”

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“On the sales and marketing side of the house, we use: PheedLoop (https://pheedloop.com/) for conference management”

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“On the sales and marketing side of the house, we use: LearnWorlds (https://www.learnworlds.com/) for our Inflectra Campus online learning platform”

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