How Inflectra Corporation Grew

“The company now generates hundreds of targeted listicles like “Top 10 Requirements Traceability Tools” and “Best Software Testing Tools for Salesforce Applications.” Using generative AI reduced listicle creation from a painful multi-day process... Inflectra captured prime real estate in Google’s ...”

Founderpath high

“So now we've got someone doing support, someone doing basic inquiries, but I can't be doing all the demos all day because there's still only one of me. And so then the next level of expansion of the company was hiring people to do demos.”

Spotify high

“So one of the things we've tried to do is partner with consulting companies, service companies, and even some tech companies that are complementary, non-competitive products. We've built an ecosystem of those partnerships.”

Spotify high

“so first of all i would recommend what we did is do adwords do paid search find which keywords you rank for find the competitiveness of those keywords on page search and then translate them over to content writing in organic in the seo search”

Getlatka high

“you go from founder sales to professional sales. And we made that jump and it was rocky.”

Spotify high

“market it online with online ads like Google AdWords and basic SEO. And really with no Salesforce and not much other than AdWords and some SEO that was easier then, we got to the first 100k or so, really all direct online, make it happen inbound, no cold calling, no outbound email, no LinkedIn, n...”

Spotify high

“We could have hired an outbound sales person to do outbound and then had the opt to an inbound person to do the demo and all the technical stuff. ... So now most of what we have that works best is having a relationship person paired with a more technical person.”

Spotify high

“we are looking at exploring a more formal outbound motion, which we've kind of not done for a long time. That's one lever of growth.”

Spotify high

“as well as referrals and partnerships. So finding working with partners at Broadus Deals and finding more deals with them, and then obviously looking at larger customers and finding adjacent buying points or following referrals where, you know, oftentimes people are consultants. They move from or...”

Getlatka high

“as well as referrals and partnerships. ... following referrals where oftentimes people are consultants, they move from organization to organization, and they bring us into those organizations. And that's been a large part of the direct sort of sales, as well as the partnership sales.”

Libsyn high

“Inflectra's CEO, Adam Sandman, was featured in a Top Floor Interview ... Listen in for valuable insights ... In this podcast, Sandman shared his remarkable journey ... Sandman was interviewed on Pepe's Bar podcast.”

Inflectra medium

“Read more to access Adam's interviews, podcasts, and publications from January.”

Inflectra medium

“Join Us! To learn more about Inflectra’s software ecosystem, join us for InflectraCON 2023 in Washington, DC, on April 19-21, 2023.”

Inflectra medium

“Do not miss out on our monthly newsletter! Sign up to get the latest news, important updates, and valuable insights sent directly to your email.”

Inflectra medium

“we've tried to go from 100% direct sales to channel sales. ... So one of the things we've tried to do is partner with consulting companies, service companies, and even some tech companies that are complementary, non-competitive products. We've built an ecosystem of those partnerships.”

Spotify high

“We’ve created better mechanisms for tracking the inbound deals, leads, and sales from partners so that we can better allocate our time and energy to the most productive partners.”

Starter Story high

“In this podcast Shane Hastie, Lead Editor for Culture & Methods spoke to Melissa Daley, Bob Crews and Adam Sandman, speakers at the InflectraCON 2022 State of Testing conference, about the state of testing and how to instil a culture of quality into software teams. Listen here.”

Inflectra medium

“Service integration partners and technology partners are already building AI components for the marketplace, creating an ecosystem that expands Inflectra’s capabilities without increasing development costs. This partner co-marketing strategy allows rapid innovation while maintaining focus on core...”

Founderpath medium

“Right now, Instantly. I love Instantly. We just started using that to cold emails and prospecting. It combines the best of Apollo and Zoom info and a bunch of tools, so I love Instantly.”

Libsyn high

“Cold outreach using the tool Instantly and account-based marketing have also been deployed as prospecting tactics.”

Getlatka medium

“AWS flew in four specialists – a solution architect, partner solution architect, solution director, and innovation engineer – from Texas and other cities for a full-day workshop with Inflectra’s team. This “Working Backwards” session resulted in Project Insight, Inflectra’s next-generation AI pla...”

Founderpath medium

“We do mostly self-service sales to the opportunistic clients. We do mostly directed discovery call, demo, POC to the larger clients in the regulated space. So it does change your go-to-market.”

Cieden high

“We would ask potential users to look at a wireframe and tell us where they should “click” to perform a certain action...We learned from this that it is critical to adapt based on user interactions. It is not what users say that is important; it is what they do.”

TechCrunch high

“Community is your cheat code→ Surround yourself with people who believe your new story more than your old one.”

Spotify medium

“Once we had the core digital channels in place, we looked at increasing our brand recognition... To achieve both of these goals, we started attending and sponsoring trade shows and conferences. Before 2020, we attended about 10-12 trade shows a year.”

Starter Story high

“We also hold webinars and post links to them and other pieces of content (blogs, whitepapers) on various channels such as LinkedIn, Twitter, and Facebook.”

Starter Story medium

“And you, as a product marketer, product salesperson, product owner, you have to give all those pieces of content in every format — video, text, you name it. And you need to start thinking about where are they searching, where are they going.”

Cieden medium

“We used to have a, and we're trying out, we're doing a lot of A-B testing around email right now and onboarding. These are warm emails. When people signed up before, we would send them a series of mobile emails over the 30-day trial experience...”

Spotify high

“✅ Subscribe to the channel.🔔 Hit the bell for notifications.”

Spotify medium

“Adam Sandman's talk at Testing Talks Conference addressed the challenge of prioritizing software quality investments ... Adam Sandman's keynote talk at the 2024 Global Symposium challenged traditional leadership approaches ...”

Inflectra medium

“we've always had a customer forum online, but we're actually going to have someone be in charge of curating that and really growing it. So rather than seeing it just as a support outreach tool, which we've always seen it as, we're going to see it also as a SEO tool because Google is starting to f...”

Spotify high

“During a webinar showcasing ten new features, Sandman presented nine mission-critical updates that customers had requested, then showed the AI demo last. Nobody cared about the first nine features – everyone wanted the AI integration.”

Founderpath medium

“Well, small companies in Dubai, like anywhere, they'll buy with a credit card easy. Large companies, you've got to have an office there, a presence there. You've got to do a lot more of that in person.”

Libsyn medium

“we've started working with them on building being a partner on their marketplace where you can actually buy our software through their platform”

Spotify high

“Since the pandemic, we have found engagement on LinkedIn to have increased and that has become our “go-to” social network apart from YouTube, where all of our videos live.”

Starter Story high