S
I
Inflectra Corporation
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 27 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Inflectra Corporation logo

How Inflectra Corporation Grew

Software testing and project management solutions for enterprises.

How did Inflectra Corporation grow?

Summary of the sourced claims below

Inflectra Corporation grew through a combination of direct sales, partnership sales, and expansion into adjacent buying points within existing accounts. Referral-based selling and partnership-sourced deals also contributed significantly to their growth. The company leveraged SEO by generating targeted listicles using generative AI, which improved their online presence and organic traffic. Additionally, Inflectra partnered with consulting, service, and complementary tech companies to build an ecosystem of partnerships that supported growth.

Channels

24 channels · grouped by how Inflectra Corporation grows

  • SEO

    · 5 mentions · 4 sources
    “The company now generates hundreds of targeted listicles like “Top 10 Requirements Traceability Tools” and “Best Software Testing Tools for Salesforce Applications.” Using generative AI reduced listicle creation from a painful multi-day process that made their intern cry to a streamlined workflow...”
    high
    Show 4 more quotes
    “really two main channels the online channel which has been our traditional channel direct sales online seo all the stuff you do online and then we recently launched our partner channel”
    high
    “To build a more durable business and deal with savvy customers that have learned to avoid sponsored search links, we subsequently invested in a formal Search Engine Optimization (SEO) program where our partner, Effective Spend, manages both our paid search and SEO.”
    high
    “E-Commerce, SEO and SEM Gave Global Reach”
    medium
    “I was able to take an existing product segment, write code, develop it, market it online with online ads like Google AdWords and basic SEO. And really with no Salesforce and not much other than AdWords and some SEO that was easier then, we got to the first 100k or so, really all direct online, ma...”
    high

  • Pay Per Click Advertising

    · 4 mentions · 3 sources
    “I was able to take an existing product segment, write code, develop it, market it online with online ads like Google AdWords and basic SEO. And really with no Salesforce and not much other than AdWords and some SEO that was easier then, we got to the first 100k or so, really all direct online, ma...”
    high
    Show 3 more quotes
    “When we first launched Inflectra and our Spira products, social media was in its infancy, so we focused first on paid search channels (AdWords, Bing, etc.) and B2B industry listings that were appropriate to our product category.”
    high
    “Once we released SpiraTest 1.0 as a free trial (using AdWords paid search to create some initial demand), we quickly realized that users would have lots of questions and suggestions for features.”
    high
    “so first of all i would recommend what we did is do adwords do paid search find which keywords you rank for find the competitiveness of those keywords on page search and then translate them over to content writing in organic in the seo search”
    high

  • Direct sales

    · 4 mentions · 3 sources
    “So the first two hires were really around support and I would say frontline sales, but really just like answering the phone, answering basic questions and doing everything up to a demo. So then I still was doing the demo.”
    high
    Show 3 more quotes
    “Approximately 60% of our annual revenue comes from renewals of existing customers and 40% is from new sales and expansion sales.”
    high
    “Outbound Channels that Worked for Us”
    medium
    “And that's been a large part of the, you know, direct sort of sales as well as partnership sales.”
    high

  • Partnerships

    · 4 mentions · 4 sources
    “So one of the things we've tried to do is partner with consulting companies, service companies, and even some tech companies that are complementary, non-competitive products. We've built an ecosystem of those partnerships.”
    high
    Show 3 more quotes
    “Integrating Channel Partnerships”
    medium
    “Growth has been driven by a combination of expansion into adjacent buying points within existing accounts, referral-based selling as consultants move between organizations, and partnership-sourced deals.”
    medium
    “The company combines AI-generated content with strategic link exchanges through their SEO agency, creating a powerful multiplication effect.”
    medium

  • Referral Program

    · 2 mentions · 2 sources
    “And then we have a referral system that we track inbound referrals and they refer things to us and it goes into our CRM.”
    high
    Show 1 more quote
    “Growth has been driven by a combination of expansion into adjacent buying points within existing accounts, referral-based selling as consultants move between organizations, and partnership-sourced deals.”
    medium

  • Speaking at conferences

    · 1 mention
    “From podcasts delving into his entrepreneurial journey to thought-provoking conference presentations on the value of QA and the need for courageous leadership in today's world, Adam shared his wealth of knowledge across diverse platforms.”
    medium

  • Online Community

    · 1 mention
    “Join our community at: https://bit.ly/ManagementOSCommunity”
    medium

  • Webinars

    · 1 mention
    “During a webinar showcasing ten new features, Sandman presented nine mission-critical updates that customers had requested, then showed the AI demo last. Nobody cared about the first nine features – everyone wanted the AI integration.”
    medium

  • LinkedIn

    · 1 mention
    “Since the pandemic, we have found engagement on LinkedIn to have increased and that has become our “go-to” social network apart from YouTube, where all of our videos live.”
    high

  • Newsletter

    · 1 mention
    “Do not miss out on our monthly newsletter! Sign up to get the latest news, important updates, and valuable insights sent directly to your email.”
    medium

  • Podcasting

    · 1 mention
    “From podcasts delving into his entrepreneurial journey ... podcasts ... Adam shared his wealth of knowledge across diverse platforms.”
    medium

  • Earned media

    · 1 mention
    “Read more to access Adam's interviews, podcasts, and publications from January.”
    medium

  • Product Hunt

    · 1 mention
    “Join Us! To learn more about Inflectra’s software ecosystem, join us for InflectraCON 2023 in Washington, DC, on April 19-21, 2023.”
    medium

  • Inbound

    · 1 mention
    “We’ve created better mechanisms for tracking the inbound deals, leads, and sales from partners so that we can better allocate our time and energy to the most productive partners.”
    high

  • Integrations

    · 1 mention
    “Despite spending $45,000 monthly with AWS, Inflectra didn’t realize they had access to free innovation resources until a new account manager mentioned it. AWS flew in four specialists...for a full-day workshop with Inflectra’s team. This “Working Backwards” session resulted in Project Insight, In...”
    medium

  • Referrals

    · 1 mention
    “Well, they are not an inbound technical person. They were an outbound phone calling, cold calling person ... We could have hired an outbound sales person to do outbound and then had the opt to an inbound person to do the demo and all the technical stuff.”
    medium

  • Podcasts

    · 1 mention
    “In this podcast Shane Hastie, Lead Editor for Culture & Methods spoke to Melissa Daley, Bob Crews and Adam Sandman, speakers at the InflectraCON 2022 State of Testing conference, about the state of testing and how to instil a culture of quality into software teams. Listen here.”
    medium

  • Founder-led sales

    · 1 mention
    “Ninety percent of that revenue has come from deals that we sold directly and we are looking to get additional revenue lift from our revamped partner program that we relaunched in 2021.”
    high

  • Customer education

    · 1 mention
    “We would ask potential users to look at a wireframe and tell us where they should “click” to perform a certain action. ... We learned from this that it is critical to adapt based on user interactions. ... we quickly realized that users would have lots of questions and suggestions for features.”
    high

  • Trade shows

    · 1 mention
    “Once we had the core digital channels in place, we looked at increasing our brand recognition... To achieve both of these goals, we started attending and sponsoring trade shows and conferences. Before 2020, we attended about 10-12 trade shows a year.”
    high

  • Video content

    · 1 mention
    “We also hold webinars and post links to them and other pieces of content (blogs, whitepapers) on various channels such as LinkedIn, Twitter, and Facebook.”
    medium

  • Word of mouth

    · 1 mention
    “We've seen a lot more, ironically, despite all the online information, is personal recommendations are still probably the most... If someone comes to a personal recommendation, or they're a previous customer, those are the most qualified clients.”
    high

  • Email marketing

    · 1 mention
    “we separately have an email flow which goes out so that as they're going through that, let's say they accidentally close their browser or they forget their login...the email can be a good method to, you know, help them walk through the journey but also find where they left off ... we use ActiveCa...”
    high

  • Search engine marketing

    · 1 mention
    “E-Commerce, SEO and SEM Gave Global Reach”
    medium

How 2,722 businesses grow

Of businesses with mapped growth channels, the share using each — Inflectra Corporation’s highlighted.
  • Referral/Word-of-mouth
    69% ◀
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48% ◀
  • Community
    34% ◀
  • Content/Inbound
    33% ◀
  • Partnerships
    31% ◀
  • Paid ads
    24% ◀
  • Events
    24% ◀
  • Press/PR
    18% ◀
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    9%
  • Product expansion
    2%
  • Influencer partnerships
    2%
S
Starter Story
Support Privacy Terms