S
S
Social Snowball
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 39 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Social Snowball logo

How Social Snowball Makes Money

Affiliate marketing automation for Shopify brands

How did Social Snowball monetize?

Summary of the sourced claims below

Social Snowball monetizes primarily through recurring subscription fees from Shopify brands using their platform. Additionally, on their starter plan, they charge a 3% commission on every affiliate sale made through their software.

Revenue sources

3 sources · grouped by how Social Snowball makes money

  • Recurring subscriptions

    · 5 mentions · 5 sources
    “Social Snowball’s “Snow Day” plan costs $99 a month. That’s standard.”
    high
    Show 4 more quotes
    “we have about 2,700 customers, a bit more, so those are Shopify brands using the platform. We're a full-time team of 24, and we are between five and 10 million of ARR.”
    medium
    “We are currently between $5M and $10M ARR, and Dotdigital Group acquired us over the summer for $35M.”
    medium
    “Dotdigital acquires Social Snowball for $35M (~6.7x revenue) — creator-focused affiliate and referral platform for Shopify brands (our analysis). Signal: premium multiples for pure-play affiliate tech”
    medium
    “My Shopify app reached $10,000 MRR within 3 months of launching. Today, we’ve more than doubled that.”
    medium

  • Usage-based fees

    · 1 mention
    “But they also take a 3% commission on every affiliate sale. Think about that. If you do $50,000 in affiliate revenue, you’re paying them $1,500 a month on top of your subscription.”
    high

  • Marketplace commissions

    · 1 mention
    “Now we only have like one starter plan that does this where it's not that we're charging the affiliate commission because it's up to the brand. I mean, we have the software to do it, but the brand pays the affiliate, the commission directly through Social Snowball. We, on the starter plan only, t...”
    high

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Social Snowball’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9% ◀
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6% ◀
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
S
Starter Story
Support Privacy Terms