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Social Snowball
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Researched profile. Starter Story's AI research system compiled this page from 39 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Social Snowball logo

How Social Snowball Grew

Affiliate marketing automation for Shopify brands

How did Social Snowball grow?

Summary of the sourced claims below

Social Snowball grew by focusing on scalable growth channels such as partnerships, in-person and online events, content marketing, and community building. They developed agency partnerships with dedicated teams to incentivize referrals between agencies and brands. The company also utilized influencer and affiliate marketing programs to drive word-of-mouth sales and referrals.

Channels

20 channels · grouped by how Social Snowball grows

  • Affiliate program

    · 4 mentions · 4 sources
    “Word of mouth should be one of the largest sales channels for any online brand. With the right tech, you can track and automate this in ways never before possible. Here’s how we’ve been able to boost ecom sales (up to 30%) with modern affiliate marketing techniques”
    high
    Show 3 more quotes
    “There was just nothing that existed that was an affiliate platform for creators and influencers, and that's essentially how the idea started.”
    high
    “Perch+ launched in 2022 as an in-house affiliate marketing program to drive external traffic to its portfolio brands on Amazon”
    medium
    “Build and grow all of your word-of-mouth marketing programs from one place.”
    medium

  • Influencer partnerships

    · 3 mentions · 3 sources
    “So these are just random products I was trying to sell on Shopify. I did supplements, electronics, all this. So one of the growth channels I wanted to explore was influencers on Instagram. And the only thing I cared about at the time was driving revenue with those influencers. So I wanted those i...”
    high
    Show 2 more quotes
    “Welp, here it is: My exact A-Z influencer marketing strategy for Shopify apps. What I did to grow Social Snowball to $10,000 MRR in 3 months”
    high
    “Simplified influencer & creator management... unlock attribution for influencers... automate product seeding, build branded sign-up pages, communicate over email and SMS, and send payouts across payment providers with one-click.”
    medium

  • Agency partners

    · 2 mentions · 2 sources
    “Our biggest channels for the latter have been: ... Agency partnerships: We have a program and dedicated team for our agency partners. We incentivize them to refer their clients to Social Snowball and we refer brands to them as well.”
    high
    Show 1 more quote
    “One of the ways we've been able to acquire users is 100% free, and every Shopify app should be doing it: Agency partnerships Today I'm revealing @_socialsnowball's agency strategy so you can replicate it”
    high

  • Strategic partnerships

    · 2 mentions · 2 sources
    “it's a combination of partnerships, events in person and online, content marketing, and then just like brand and community stuff. Like that's what's worked really well for us, and that was a big learning curve as well.”
    high
    Show 1 more quote
    “I especially like how simple and grounded your playbook actually is: ship the simplest MVP you can, obsess over feedback from the first paying customers, and then double down on a few scalable growth channels (content, in‑person events, and agency partnerships) instead of chasing every possible t...”
    medium

  • Youtube

    · 2 mentions · 2 sources
    “I just asked these e-commerce, there's plenty of people on YouTube that talk about e-commerce strategy and marketing. And I just asked the ones that I know and then a few others to make a video about Social Snowball and to try the app and make a case study with it. Just very simple things like th...”
    high
    Show 1 more quote
    “Originated in long-form YouTube creator ads and sponsorships Expanding into YouTube Shorts, Meta Partnership Ads, and additional social video formats Unified interface for scaling creator-based advertising across multiple platforms”
    medium

  • Events

    · 2 mentions · 2 sources
    “it's a combination of partnerships, events in person and online, content marketing, and then just like brand and community stuff. Like that's what's worked really well for us, and that was a big learning curve as well.”
    high
    Show 1 more quote
    “I especially like how simple and grounded your playbook actually is: ship the simplest MVP you can, obsess over feedback from the first paying customers, and then double down on a few scalable growth channels (content, in‑person events, and agency partnerships) instead of chasing every possible t...”
    medium

  • Content marketing

    · 2 mentions · 2 sources
    “it's a combination of partnerships, events in person and online, content marketing, and then just like brand and community stuff. Like that's what's worked really well for us, and that was a big learning curve as well.”
    high
    Show 1 more quote
    “Our biggest channels for the latter have been: Content marketing: Educational content around influencer marketing in the form of ebooks, webinars, video courses, newsletter, podcast, etc”
    high

  • Conferences

    · 1 mention
    “Our biggest channels for the latter have been: ... In-person events: Everything from small dinners and happy hours to major conferences where we get a booth and speak on stage”
    high

  • Customer feedback

    · 1 mention
    “Then, obsess over feedback from your initial paying customers. This feedback should guide your roadmap and help you build a product with strong product-market fit.”
    high

  • Referrals

    · 1 mention
    “Give $10 off, get $10 off? Not anymore. Create engaging referral programs that activate customers into affiliates and give them strong incentives to drive referrals.”
    medium

  • Paid social ads

    · 1 mention
    “we were kind of relying on ads and influencers and the Shopify app store before, and that's how the smaller brands were shopping for software.”
    high

  • Cold outreach

    · 1 mention
    “And then from there, I was just doing cold outreach, like reaching out, like getting people's emails from YouTube and just reaching out.”
    high

  • Direct sales

    · 1 mention
    “Oh, and sales, like I started taking more sales calls and actually talking to brands before they would install.”
    high

  • Co-marketing Emails

    · 1 mention
    “One of our biggest growth tricks is 100% free, yet I see so few Shopify apps doing this. You guessed it: Co-marketing Today I'm showing you @_socialsnowball 's co-marketing strategy so you can do the same.”
    high

  • Referral Program

    · 1 mention
    “Create engaging referral programs that activate customers into affiliates and give them strong incentives to drive referrals.”
    medium

  • Organic social media

    · 1 mention
    “at first we just partnered with a bunch of influencers that post YouTube videos and Instagram and whatever about e-commerce. And we actually got to 10K MRR in the first three months.”
    high

  • Automation

    · 1 mention
    “What caught my eye is how aggressively they’re using AI to remove humans from the workflows that typically make influencer marketing unscalable. Instead of an army of coordinators managing spreadsheets, Agentio is applying AI to the three biggest bottlenecks: Identification & Matching... Negotiat...”
    medium

  • Online Community

    · 1 mention
    “it's a combination of partnerships, events in person and online, content marketing, and then just like brand and community stuff. Like that's what's worked really well for us, and that was a big learning curve as well.”
    high

  • Leveraging existing platforms

    · 1 mention
    “we were kind of relying on ads and influencers and the Shopify app store before, and that's how the smaller brands were shopping for software.”
    high

  • Social Media Engagement

    · 1 mention
    “I think some people would post on Instagram, eventually TikTok, I think this was before TikTok though.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Social Snowball’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24% ◀
  • Events
    24% ◀
  • Press/PR
    18%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8% ◀
  • Brand Authenticity
    2%
  • Product expansion
    2%
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