Compliance management software for financial services firms
Skematic grew primarily through direct sales by making a high volume of phone calls and booking demos, turning the process into a personal challenge with set goals. They also used email marketing by adding contacts to automated sequences in HubSpot and following up those emails with phone calls.
“I would add them to sequences in HubSpot, so they were getting automated emails, and I was following up those emails with phone calls.”
“Nobody reads their emails anymore, right? So picking up the phone was the only way this was gonna get done, and then I just turned it into a game for myself. Every time I would book a demo, I would message Charles on Slack and say, got another one, got another one, and set artificial goals for my...”
“I then just started banging the phones, Greg, and I made 200 calls a day, and just on repeat, and then did product demos when we had demos to do, and was really just a full-stack go-to-market machine, band of one... LinkedIn Research, and then putting together, on Sundays, I would spend Sunday pu...”