Source
Researched profile. Starter Story's AI research system compiled this page from 18 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Skematic logo

How Skematic Grew

Compliance management software for financial services firms

How did Skematic grow?

Summary of the sourced claims below

Skematic grew primarily through direct sales by making a high volume of phone calls and booking demos, turning the process into a personal challenge with set goals. They also used email marketing by adding contacts to automated sequences in HubSpot and following up those emails with phone calls.

Channels

3 channels · grouped by how Skematic grows
  • Email marketing

    · 1 mention
    “I would add them to sequences in HubSpot, so they were getting automated emails, and I was following up those emails with phone calls.”
    high
  • Direct sales

    · 1 mention
    “Nobody reads their emails anymore, right? So picking up the phone was the only way this was gonna get done, and then I just turned it into a game for myself. Every time I would book a demo, I would message Charles on Slack and say, got another one, got another one, and set artificial goals for my...”
    high
  • Reddit

    · 1 mention
    “I then just started banging the phones, Greg, and I made 200 calls a day, and just on repeat, and then did product demos when we had demos to do, and was really just a full-stack go-to-market machine, band of one... LinkedIn Research, and then putting together, on Sundays, I would spend Sunday pu...”
    high

How 2,670 businesses grow

Of businesses with mapped growth channels, the share using each — Skematic’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%