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Shopkeeper
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Researched profile. Starter Story's AI research system compiled this page from 42 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Shopkeeper Grew

Profit tracking software for Amazon sellers.

How did Shopkeeper grow?

Summary of the sourced claims below

Shopkeeper grew primarily through SEO, including blog posts and organic traffic from search engines, which provided the biggest return on investment. Affiliate marketing and an affiliate program contributed significantly, with affiliates promoting the app and generating about 60 percent of revenue by the end. Advertising on social media platforms like Facebook and YouTube was also used, with specific customer acquisition costs mentioned for these channels.

Channels

5 channels · grouped by how Shopkeeper grows

  • SEO

    · 2 mentions · 2 sources
    “Paulina Masson is a SaaS founder, serial entrepreneur. Paulina sold her previous startup Shopkeeper for 7-figures and is currently working on growing her new startup, CreatorBooks using a strategy of affiliate marketing and SEO. Software developer by background, Paulina is now focused on marketin...”
    high
    Show 1 more quote
    “One of the major ones that worked was the SEO articles. So that was probably the biggest ROI from what I did.”
    high

  • Advertising on social media

    · 1 mention
    “Actually, it was based on my Facebook ads cost and YouTube ads. So on Facebook ads, it was approximately $200 to acquire a paid customer and about 250 on YouTube ads.”
    high

  • Email marketing

    · 1 mention
    “I just went on a lot of podcast interviews to promote shopkeeper and All the podcasts had a website where they would put the link to shopkeeper calm So That got us a lot of good like there's a hundred and nine podcasts. I applied to but I think 25 Interviewed me. So that was like 25 good backlink...”
    high

  • Affiliate program

    · 1 mention
    “The next one was the affiliates that we had affiliates promoting our app. So these two were like bringing us 60 percent of our revenue by the end.”
    high

  • Referral Program

    · 1 mention
    “I was thinking all I have to do is to just add in the footer, our affiliate program link, and they will come. And actually they came, about 100 of them, they signed up, but nobody promoted it. And you know who promoted it? Those people that I have personally connected with. So a few of them I met...”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Shopkeeper’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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