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Researched profile. Starter Story's AI research system compiled this page from 11 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
SelfPublishing.com logo

How SelfPublishing.com Makes Money

Coaching and tools helping authors write, publish, and market books

How did SelfPublishing.com monetize?

Summary of the sourced claims below

Self Publishing School sold courses and training, including a first class sold through a series of webinars that led prospects to an application before the course was created. It also offered low and high tiers and used follow-up outreach, such as sample coaching calls and upgrade offers, to sell bigger packages to buyers of lower tiers. The company additionally earned income from book sales, which were described as bringing in thousands of dollars a month.

Revenue sources

3 sources · grouped by how SelfPublishing.com makes money

  • One-time / lifetime deals

    · 1 mention
    “The book sales, I mean, so I mean, that brings in, I mean, thousands of dollars a month from just the actual books themselves.”
    high

  • Add-ons & upsells

    · 1 mention
    “Then, we had a low tier and a high tier. At 30 days in, we said, hey, try this sample coaching call, because you didn't buy the bigger package. ... we're gonna tell you about an opportunity to upgrade. ... A bunch of those people upgraded.”
    high

  • Course / training sales

    · 1 mention
    “we did a series of webinars three weeks in a row. On that webinar, we sent them to an application ... we sold it before we'd even created it. We sold 44 folks into this first class, and it brought in, oh gosh, 80-something thousand dollars”
    high

How 2,350 businesses make money

Of businesses with mapped revenue sources, the share using each — SelfPublishing.com’s highlighted.
  • Recurring subscriptions
    61%
  • One-time / lifetime deals
    28% ◀
  • Services & consulting
    27%
  • Physical products
    24%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    12% ◀
  • Add-ons & upsells
    11% ◀
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    5%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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