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Researched profile. Starter Story's AI research system compiled this page from 11 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
SelfPublishing.com logo

How SelfPublishing.com Grew

Coaching and tools helping authors write, publish, and market books

How did SelfPublishing.com grow?

Summary of the sourced claims below

Self Publishing School grew through a range of channels, including direct phone sales after prospects engaged with its offers. Its early launches used a series of three webinars, with leads coming from multiple sources, and affiliates who promoted the launch. The company also offered free lead magnets such as a 1-Page Book Launch Plan and promoted its content through social media and its blog.

Channels

7 channels · grouped by how SelfPublishing.com grows

  • Organic social media

    · 2 mentions · 2 sources
    “We talk ad nauseum about those on the Self-Publishing School blog. ... You've got some great blog posts people can check out on self-publishing school. So if people want to learn a little bit more, they can do that and I'll have links for that as well.”
    medium
    Show 1 more quote
    “Follow selfpublishing.com Youtube Instagram TikTok Facebook  Follow Chandler Bolt YouTube ...”
    medium

  • Affiliate program

    · 1 mention
    “And then we also had a couple affiliates that took a chance on me because I'd done a really good job of investing in relationships ... I just said, hey, we're launching this. Would you mind helping me out? And they did.”
    high

  • Direct sales

    · 1 mention
    “we literally, we would close people on the phones, and then we closed the cart. And then we did, why didn't you buy, phone calls ... and on those calls, we sold a ton of more people into the program.”
    high

  • Webinars

    · 1 mention
    “The very first launch, we held a series of three webinars. The leads were coming from multiple sources.”
    high

  • Referrals

    · 1 mention
    “create a launch team with your book, and a launch team is basically just a fancy word for a group of people who support your book launch...they read the book ahead of time, they share the book with their friends, and they leave a review on day one when it launches, right? So you have a ton of mom...”
    high

  • Lead magnets

    · 1 mention
    “Download your free 1-Page Book Launch Plan here: https://publish.selfpublishing.com/one-page-launch-plan/?last_touch_channel_new=Social&last_touch_medium=Youtube%20-%20Feed&final_touch_lead_source=One%20Page%20Book%20Launch%20Plan”
    medium

  • Email List Growth

    · 1 mention
    “Download your free 1-Page Book Launch Plan here: https://publish.selfpublishing.com/one-page-launch-plan/?last_touch_channel_new=Social&last_touch_medium=Youtube%20-%20Feed&final_touch_lead_source=One%20Page%20Book%20Launch%20Plan”
    medium

How 3,091 businesses grow

Of businesses with mapped growth channels, the share using each — SelfPublishing.com’s highlighted.
  • Referral/Word-of-mouth
    66% ◀
  • Social media
    64% ◀
  • Search/SEO
    58%
  • Email
    48% ◀
  • Community
    37%
  • Content/Inbound
    35%
  • Partnerships
    33% ◀
  • Events
    25% ◀
  • Paid ads
    24%
  • Outbound/Sales
    19% ◀
  • Press/PR
    18%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Building in public
    3%
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