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ScraperAPI monetizes primarily through recurring subscription plans that offer different tiers based on API credit usage, with annual billing providing a 10% discount on every plan. The service bills customers by API credits rather than per request, with the number of credits consumed per request varying depending on the target website and scraping method.
ScraperAPI grew primarily through SEO by publishing blog posts that attracted organic traffic, including posts explaining the types of companies that use web scrapers and top-10 lists about web scraping. The early team also engaged in marketing by contacting developer blogs for tutorials, sponsoring developer blogs and YouTube channels, and starting an affiliate program to spread the word about the tool. Additionally, ScraperAPI acquired its first customers by actively participating in online communities such as Quora, Reddit, Hacker News, and Indie Hackers, responding quickly to relevant inquiries.
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38 web pages · 11 YouTube videos · 5 Reddit posts
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