How Salt Water Digital Grew

“And that's basically been getting on Twitter, connecting with small business owners and adding value to them by explaining how I would go about building out their SEO campaigns.”

Libsyn high

“Agency referrals. We do good work at reasonable prices. We have several agencies that white label our services. Basically, they sell the service we fulfill it for them.”

Starter Story high

“He actually started off by white labeling his services to other larger, busier agencies, which is a really unique model and a great idea if you're looking to get an agency off the ground.”

Libsyn medium

“We talk about where he got those clients, which is mainly from Twitter. We dive into Twitter marketing, how to grow an audience on Twitter, how to get leads coming through from Twitter, what's working, what's not...”

Libsyn medium

“Found a couple in Upwork actually. That was another, again, I think people underestimate how good that platform is. I would say that, yeah, I mean, we didn't use it extensively just because we found other channels eventually that we thought were a little bit less work, that were maybe more scalab...”

Libsyn high

“LinkedIn, same thing, cold outreach, networking locally.”

Libsyn medium

“LinkedIn, same thing, cold outreach, networking locally.”

Libsyn high

“Organic Twitter. At least half (probably more) of our sales calls come from my Twitter account. I create content about SEO and PPC. I am seen as an expert on that platform, so when small businesses need digital marketing help, they reach out to me. My pinned tweet generates most of our business.”

Starter Story high

“Third Rock continued with an ongoing Fractional CMO retainer covering Google Ads management, an SEO campaign built around subject-matter-expert-driven blog resources and service pages, and stewardship of Mark Sutter's newsletter.”

Sarrismarketing medium

“I would say that early days, a lot of it was just, you know, personal network. A lot of was, you know, referrals, friends, family, things like that.”

Libsyn high

“The two agencies that have provided us with the most work were both local to Vancouver and were a result of my business partner networking.”

Starter Story high

“Guides, anytime I put out sort of like, here's my playbook. I think on, for instance, one of the things I put out was my playbook, here's my SMB marketing tech stack. And so I have a notion doc. That was a part of a thread, basically got people to engage with the thread in order to receive the no...”

Libsyn high

“I had a guy reach out to me on Twitter today, and he basically said, hey, Dan, I noticed that we had some interactions just through normal discourse on Twitter...I think Twitter's probably like, we get most of our business off Twitter now, so I'm very gung-ho on Twitter.”

Libsyn high