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Salonist Software
SaaS B2B

Salonist is an all-in-one cloud-based salon and spa management software covering online booking, POS, inventory, multi-location management, staff and custome...

salonist.io · Founded 2017 · 13 public sources · Updated 3 days ago

Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Salonist Software Grew

All-in-one salon and spa management software for beauty businesses

How did Salonist Software grow?

Summary of the sourced claims below

Salonist Software grew through customer referrals and word of mouth, with many customers gained this way and the software now used by many. The company also pursued search visibility through digital marketing, which increased its presence in Google search results and on the SERPs. It promoted the product through paid advertising on platforms such as Google Advertising, Facebook Ads, and Adwords, and through LinkedIn outreach to salon and spa business owners.

Channels

5 channels · grouped by how Salonist Software grows

  • SEO

    · 2 mentions
    “For organic traffic, we also have started digital marketing at the same time. This way, our Software’s visibility increased in Google search results.”
    high
    Show 1 more quote
    “Talking about organic traffic, we began with digital marketing to make our software stand out in the SERPs. This way, we started getting customer interactions and sales from social media.”
    high

  • Word of mouth

    · 2 mentions
    “we also got many customers from referrals.”
    high
    Show 1 more quote
    “Also, we gained many customers from referrals and now our software is used by many and ranks well on the SERPs.”
    high

  • Advertising on social media

    · 1 mention
    “I spent my time trying every marketing tactic like Google Advertising, Facebook Ads, Adwords, and much more to raise solution awareness before its launch.”
    high

  • Organic social media

    · 1 mention
    “Later, the social media pages were created and the promotion started.”
    high

  • LinkedIn

    · 1 mention
    “I increased the connections on platforms like LinkedIn, began reaching out to the salon and spa business owners, and represented my brand.”
    high

How 3,311 businesses grow

Of businesses with mapped growth channels, the share using each — Salonist Software’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    47%
  • Community
    37%
  • Content/Inbound
    35%
  • Partnerships
    32%
  • Events
    24%
  • Paid ads
    23%
  • Outbound/Sales
    19%
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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