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Salonist Software monetized through recurring subscriptions. The company offered a 14-day free trial, after which interested users registered with the software.
Salonist Software grew through customer referrals and word of mouth, with many customers gained this way and the software now used by many. The company also pursued search visibility through digital marketing, which increased its presence in Google search results and on the SERPs. It promoted the product through paid advertising on platforms such as Google Advertising, Facebook Ads, and Adwords, and through LinkedIn outreach to salon and spa business owners.
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