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SaaS Pegasus
SaaS B2B

SaaS Pegasus is a starter kit product that provides a ready-to-use Django codebase with many built-in features to help developers quickly start building thei...

saaspegasus.com · Founded 2019 · 119 public sources · Updated about 12 hours ago

Researched profile. Starter Story's AI research system compiled this page from 119 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How SaaS Pegasus Grew

Open-source Django boilerplate for launching SaaS products quickly

How did SaaS Pegasus grow?

Summary of the sourced claims below

Cory Zue grew SaaS Pegasus largely through content, including blogging, cross-posting on Medium, IndieHackers, Hacker Noon and FreeCodeCamp, and monthly building-in-public updates. He reports that SEO became a top channel, as the product ranked well for terms like Django boilerplate and SaaS boilerplate, and that it slowly climbed Google's ranks in the months after launch. Cory Zue also used a Pegasus email list, a Pegasus Slack community of Django developers, a YouTube channel, and conference talks to reach potential users.

Channels

10 channels · grouped by how SaaS Pegasus grows

  • SEO

    · 2 mentions · 2 sources
    “Obviously, when you first put a site up on the internet, basically it doesn't exist until Google decides it exists. So I'm trying to figure out, how do I SEO this thing? ... And eventually, it started slowly climbing up the ranks of Google through that process. So then eventually, three, four, or...”
    high
    Show 1 more quote
    “I think top is SEO. And so I, yeah, I rank pretty well for things like Django boilerplate and SaaS boilerplate and the types of, if someone knows that they want a boilerplate, then they, then they're likely to find me, especially if they want to use Python.”
    high

  • Organic social media

    · 2 mentions · 2 sources
    “the overwhelming majority of my public writing is just takes the form of these just like monthly updates of here's, here's how much money I made last month, here's like what I was working on, here's what I'm thinking about doing next, so it's, it's almost like an accountability live journal for a...”
    high
    Show 1 more quote
    “I was blogging, and then I was putting stuff on Medium, and it was getting picked up by Hacker Noon and FreeCodeCamp. I was cross-posting on IndieHackers as well. And I was just blogging about the journey, what I was doing. And then all of that blogging, I would stick in a backlink to PlaceCardMe.”
    high

  • Email List Growth

    · 2 mentions · 2 sources
    “I published a few blog posts, I was starting to collect email addresses. I had a small audience from the people that I wanted to target with Pegasus that was collecting a handful of email addresses a month. But so when I launched it I could hit up that list and leading up to the launch and then t...”
    high
    Show 1 more quote
    “Some of them get on the Pegasus email list and then, or they become Twitter followers or whatever else. And then I just give them updates about what's going on.”
    medium

  • Speaking at conferences

    · 2 mentions · 2 sources
    “I’m going to be speaking at a Django Boston meetup while I’m in town—so I’m working on my talk. The working title is “How to build one-person businesses with Django”.”
    high
    Show 1 more quote
    “I do a similar thing with conference talks and, and so that's in the Django community.”
    high

  • Online Community

    · 2 mentions · 2 sources
    “You can only access it via a secret link, but I’ve announced it on the Pegasus Slack and even made a handful of sales already.”
    high
    Show 1 more quote
    “there's a Pegasus Slack community where there's 200 some odd Django developers who are all, most of them are, are indie hacking types. Some of them are, some of them work for companies or whatever else, but, but everybody's got t”
    medium

  • Content marketing

    · 1 mention
    “that's been like a cheat code for me for marketing and things. It's just that I can talk about code in a way that's just like a little bit more accessible to the average person than like a software developer who doesn't also write a lot can. And I think that's been one of my like secret weapons i...”
    high

  • Word of mouth

    · 1 mention
    “Because of it being the best thing out there, I think it naturally has this positive feedback loop where the more people discover it, the more they want to use it, the more they refer other people, the more they come back to it. So I think that's been a big part of it.”
    medium

  • Pay Per Click Advertising

    · 1 mention
    “So I ran some AdWords stuff.”
    high

  • Video content

    · 1 mention
    “I have a programming YouTube channel, which serves as a form of marketing and documentation for Pegasus. Right now the content is mostly unfiltered live streams of me building something with Django and Pegasus.”
    high

  • Building in public

    · 1 mention
    “the overwhelming majority of my public writing is just takes the form of these just like monthly updates of here's, here's how much money I made last month, here's like what I was working on, here's what I'm thinking about doing next, so it's, it's almost like an accountability live journal for a...”
    high

How 3,327 businesses grow

Of businesses with mapped growth channels, the share using each — SaaS Pegasus’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32%
  • Events
    24% ◀
  • Paid ads
    23% ◀
  • Outbound/Sales
    19%
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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