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SaaS Pegasus primarily monetizes through a one-time sale model, selling a proprietary codebase with flat pricing and no subscriptions or recurring fees. Customers can also purchase an annual upgrade or upgrade a license within the first year by paying the price difference between tiers plus $49, which provides some recurring revenue. Cory Zue has described the income as starting at zero each month and climbing throughout the month based on sales.
Cory Zue grew SaaS Pegasus largely through content, including blogging, cross-posting on Medium, IndieHackers, Hacker Noon and FreeCodeCamp, and monthly building-in-public updates. He reports that SEO became a top channel, as the product ranked well for terms like Django boilerplate and SaaS boilerplate, and that it slowly climbed Google's ranks in the months after launch. Cory Zue also used a Pegasus email list, a Pegasus Slack community of Django developers, a YouTube channel, and conference talks to reach potential users.
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