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How RailsDevs Grew
Reverse job board for Ruby on Rails developers
How did RailsDevs grow?
RailsDevs grew primarily through building in public on Twitter, where daily tweets about new features and development challenges helped build an audience and attract developers. The open-source nature of the RailsDevs codebase on GitHub encouraged developers to contribute ideas and fix bugs, increasing their involvement beyond just adding profiles. Active participation in the Rails community through talks, conferences, newsletters, blogs, and engagement in multiple online channels helped embed RailsDevs within the ecosystem and raise awareness.
Channels
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Online Community
· 2 mentions · 2 sources“What I think the biggest thing though, is that I'm very much tapped into the Rails community and the Rails ecosystem. I'm giving talks. I'm going to conferences. I have my newsletter. I have my blog. I'm in multiple discords, multiple Slack channels. And that is where I'm able to be embedded into...”
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“I get deeply involved in communities I’m passionate about. It’s almost hard to miss the problems folks bring up again and again.”
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Open-source community
· 2 mentions“The second biggest growth channel is GitHub. The RailsDevs codebase is the open source (https://github.com/joemasilotti/railsdevs.com) which means you can see all the code that powers the website. I also encourage folks to contribute directly and add their ideas or fix bugs. This leads to develop...”
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“The second biggest growth channel is GitHub. The RailsDevs codebase is the open source which means you can see all the code that powers the website. I also encourage folks to contribute directly and add their ideas or fix bugs. This leads to developers getting more involved in the platform than j...”
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Organic social media
· 2 mentions · 2 sources“When I build in public on Twitter, it's always about what can I do to make this a better experience for the Rails developer? And that inherently has organic appeal to developers signing up. At this point, I'm getting two to three new developers on the site every single day. And that compounds.”
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“Most of RailsDevs growth can be attributed to building in public on Twitter. Almost every day I tweet about a new feature, something I learned, or a problem I’m working through. This has helped build an audience.”
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Twitter
· 1 mention“Most of RailsDevs growth can be attributed to building in public on Twitter. Almost every day I tweet about a new feature, something I learned, or a problem I’m working through. This has helped build an audience.”
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Newsletter
· 1 mention“And then was like, cool, copy and paste it into a newsletter and sent it out the next day and started sharing it and have kind of grown organically since then.”
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Speaking at conferences
· 1 mention“I'm giving talks. I'm going to conferences.”
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Building in public
· 1 mention“When I build in public on Twitter, it's always about what can I do to make this a better experience for the Rails developer? And that inherently has organic appeal to developers signing up.”
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How 3,299 businesses grow
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Social media64% ◀
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Referral/Word-of-mouth63%
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Search/SEO58%
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Email47% ◀
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Community37% ◀
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Content/Inbound35%
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Partnerships32%
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Events24% ◀
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Paid ads23%
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Outbound/Sales19%
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Press/PR17%
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Marketplaces/App stores12%
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Podcasting4%
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Influencer partnerships3%
