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QuestionPro
SaaS B2C

QuestionPro provides online survey software and research tools for creating, distributing, and analyzing surveys.

questionpro.com · Founded 2005 · 24 public sources · Updated 7 days ago

Researched profile. Starter Story's AI research system compiled this page from 24 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How QuestionPro Grew

Online survey tools for actionable customer insights

How did QuestionPro grow?

Summary of the sourced claims below

QuestionPro grew through multiple channels including guerrilla marketing, founder-led sales, word of mouth, great customer service, and SEO strategies. The company focused on being confident in sales conversations, taking care of customers by building products based on their feedback, and optimizing SEO by aiming to be number one in search results related to surveys.

Channels

4 channels · grouped by how QuestionPro grows

  • SEO

    · 2 mentions
    “Marketing - we stumbled into SEO and made that our North Star. We basically said to ourselves - we need to be #1 for anything people search for - when it comes to surveys. We did (and still do) interesting hacks like - we give our platform away for free to non-profits in exchange for having a lin...”
    high
    Show 1 more quote
    “Marketing - we stumbled into SEO and made that our North Star. We basically said to ourselves - we need to be #1 for anything people search for - when it comes to surveys. We did (and still do) interesting hacks like - we give our platform away for free to non-profits in exchange for having a lin...”
    high

  • Word of mouth

    · 1 mention
    “We take care of our customers. We go the extra mile. We build products and features based on what our clients tell us they want.”
    high

  • Guerrilla marketing

    · 1 mention
    “Guerilla marketing works.”
    high

  • Founder-led sales

    · 1 mention
    “Sales - my aha moment in life was when I realized that sales are all about confidence and having the ability to talk about money in real-time. That’s it. I was technical anyway - so I could almost convince anyone that we were the best technical solution out there - but being able to translate tha...”
    high

How 3,289 businesses grow

Of businesses with mapped growth channels, the share using each — QuestionPro’s highlighted.
  • Social media
    64%
  • Referral/Word-of-mouth
    64% ◀
  • Search/SEO
    58% ◀
  • Email
    47%
  • Community
    37%
  • Content/Inbound
    35%
  • Partnerships
    32%
  • Events
    24% ◀
  • Paid ads
    23%
  • Outbound/Sales
    19% ◀
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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