Source
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How PyImageSearch Grew

Comprehensive tutorials for computer vision and deep learning

How did PyImageSearch grow?

Summary of the sourced claims below

PyImageSearch grew initially by building an email list through offering resource guides, weekly newsletters, and code samples behind opt-ins, which significantly increased subscriber engagement. Early growth also involved active participation in social media and online communities such as Reddit, LinkedIn groups, and Hacker News to gain traction before SEO efforts took effect. Implementing tiered pricing strategies helped increase sales and validated the business direction.

Channels

5 channels · grouped by how PyImageSearch grows
  • SEO

    · 1 mention
    “You're writing about Python... You start writing on this topic... It was like: did these things go up on Hacker News, on Reddit, or was it just an SEO play at first? How did you start seeing early traction?... In the beginning, when you're starting a blog, you're just not going to have that SEO t...”
    high
  • Email List Growth

    · 1 mention
    “First put the site online, put a few opt-ins up there. Back then it was using MailChimp and we had a resource guide PDF, we had a weekly newsletter. Those were the two primary ways people were getting on our email list, but what really changed for us is why am I not putting these code samples beh...”
    high
  • Reddit

    · 1 mention
    “In the beginning, when you're starting a brand-new blog, you're just not going to have that SEO traction. It's just not really possible. So you have to rely a little bit on social media, you have to join discussions like LinkedIn groups, Reddit threads, Hacker News threads, and that's exactly wha...”
    high
  • Pilots with enterprise clients

    · 1 mention
    “I was talking to Ryan Delk from Gumroad back then, and he was talking about tier pricing and how well it worked in his little formula of how to create three tiers... That was a game changer immediately and made more sales and proved that we were going in the right direction.”
    high
  • Bootstrapping

    · 1 mention
    “I sent out a bunch of emails to my list to get people hyped and excited about [the Kickstarter campaign]... when you run a crowdfunding campaign, you want to get that thing funded within minutes of getting it online from your original list, from your audience, whether that's social media or your ...”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — PyImageSearch’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%