AI-driven app for tracking vaping habits
Puff Count grew primarily through organic growth channels such as SEO and TikTok content, which attracted engaged users at a low customer acquisition cost. The company also utilized targeted content around real user progress stories and market research to succeed on TikTok, gaining significant views and followers.
“Organic growth started Puff Count. [...] Buyers want apps that grow organically. SEO. ASO. TikTok content that doesn't cost money to maintain.”
“Keyword Strategy: Focused on not really high search terms like 'quit vaping,' 'puff tracker,'”
“The only thing you need to be successful on TikTok is you need to know how to do market research.”
“50M+ views on TikTok, 120k followers. But we scaled with paid ads.”
“Instead of a one-time purchase, I launched a freemium model with RevenueCat v2 paywalls.”
“But right now TikTok organic is the bread and butter of marketing mobile apps.”
“Tiktok & Twitter Marketing: Targeted content around real user progress stories brought in engaged users at a low CAC.”