s
Login Join Starter Story
Source
Puff Count
Health B2B & B2C

Puff Count is a mobile app that helps users track and gradually reduce their vaping to quit nicotine addiction.

puffcount.com · Founded 2021 · 48 public sources · Updated 2 days ago

Researched profile. Starter Story's AI research system compiled this page from 48 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Puff Count Grew

AI-driven app for tracking vaping habits

How did Puff Count grow?

Summary of the sourced claims below

Puff Count grew primarily through organic growth channels such as SEO and TikTok content, which attracted engaged users at a low customer acquisition cost. The company also utilized targeted content around real user progress stories and market research to succeed on TikTok, gaining significant views and followers.

Channels

8 channels · grouped by how Puff Count grows

  • Organic social media

    · 3 mentions · 3 sources
    “Marketing really is 95% of the success of a mobile app. And TikTok is the best way to market any app. The only thing you need to be successful on TikTok is you need to know how to do market research. So that's exactly what I did. I went on TikTok, I typed in vaping and I saved all of the most vir...”
    high
    Show 2 more quotes
    “Tiktok & Twitter Marketing: Targeted content around real user progress stories brought in engaged users at a low CAC.”
    high
    “Organic growth started Puff Count. 50M+ views on TikTok, 120k followers.”
    high

  • Leveraging existing platforms

    · 1 mention
    “Keyword Strategy: Focused on not really high search terms like “quit vaping,” “puff tracker,””
    high

  • Building in public

    · 1 mention
    “All it takes is one viral TikTok.”
    medium

  • Influencer partnerships

    · 1 mention
    “What you can also do is you can find influencers on these platforms and you can pay them to make content for you. ...you can use that and scale that way as well.”
    high

  • Paid social ads

    · 1 mention
    “I use AppSupplier as my MMP. It connects with my mobile app and Facebook or TikTok ads and sends data back to those platforms. I use TikTok and Facebook ads to send traffic.”
    high

  • Personal network

    · 1 mention
    “I use Upwork to find and hire developers. I use 99designs to get the UI built.”
    high

  • Advertising on social media

    · 1 mention
    “But we scaled with paid ads. And in the eyes of buyers, that's risky. Because they can't just take over and profit from organic traffic. They have to figure out paid ads too.”
    high

  • Industry interest

    · 1 mention
    “Tiktok & Twitter Marketing: Targeted content around real user progress stories brought in engaged users at a low CAC.”
    high

How 3,340 businesses grow

Of businesses with mapped growth channels, the share using each — Puff Count’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58%
  • Email
    47%
  • Community
    37%
  • Content/Inbound
    35%
  • Partnerships
    32%
  • Events
    24%
  • Paid ads
    23% ◀
  • Outbound/Sales
    18%
  • Press/PR
    17%
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4%
  • Influencer partnerships
    3% ◀
S
Starter Story
Support Privacy Terms