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Post Planner
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Researched profile. Starter Story's AI research system compiled this page from 64 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Post Planner logo

How Post Planner Makes Money

Social media scheduling tool for effortless engagement

How did Post Planner monetize?

Summary of the sourced claims below

Post Planner monetizes primarily through tiered recurring subscription plans that offer different levels of service for solo creators, growing brands, agencies, and enterprises. The company has increased its subscription prices over time, starting at $5 per month and eventually reaching $99 per month, while grandfathering existing customers to avoid churn. In addition to subscriptions, Post Planner also generates revenue from affiliate programs and mobile app sales.

Revenue sources

3 sources · grouped by how Post Planner makes money

  • Recurring subscriptions

    · 11 mentions · 11 sources
    “Joshua Parkinson launched Post Planner at $5 a month and barely made enough to pay himself... Josh also raised prices multiple times, moving from $5 to $15 to $25 and eventually to $99 per month, grandfathering existing customers at their original rates each time. By the time of this interview, P...”
    high
    Show 10 more quotes
    “An Expert option is available for consumers to upgrade to as well, but it costs $19 per month. Only experts can see the Insights page within the app.”
    high
    “Post Planner has a Free Version and Paid Versions”
    medium
    “I need more visitors to be converted into a subscription that is recurring. If they leave too soon, they shall be churning. And then I won’t be able to say I’m only funded by customer credit cards.”
    high
    “Joshua Parkinson raised Post Planner's pricing from $5 to $99 per month over multiple increases, grandfathering current customers each time to eliminate churn risk from price changes... By the time of this interview, Post Planner had reached $100,000 in monthly recurring revenue with 25,000 month...”
    high
    “you're hitting your first hundred thousand dollars in monthly recurring revenue.”
    high
    “you're hitting your first hundred thousand dollars in monthly recurring revenue.”
    high
    “This coupon will get you 25% off the signup fee on any of their plans!”
    medium
    “Post Planner, we never got VC funding. We never even got really angel funding. We've been, funded by customer credit cards, as I like to say from day one, right? Uh, so, yeah, bootstrapped.”
    medium
    “Start Free Trial Pricing Plan Details”
    medium
    “The company generates revenue through tiered subscriptions, affiliate programs, and mobile app sales.”
    high

  • Setup / onboarding fees

    · 1 mention
    “This coupon will get you 25% off the signup fee on any of their plans!”
    high

  • Affiliate / referral commissions

    · 1 mention
    “The company generates revenue through tiered subscriptions, affiliate programs, and mobile app sales.”
    medium

How 1,917 businesses make money

Of businesses with mapped revenue sources, the share using each — Post Planner’s highlighted.
  • Recurring subscriptions
    55% ◀
  • Services & consulting
    29%
  • Physical products
    28%
  • One-time / lifetime deals
    24%
  • Affiliate / referral commissions
    16% ◀
  • Course / training sales
    13%
  • Add-ons & upsells
    10%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2% ◀
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