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Post Planner
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Researched profile. Starter Story's AI research system compiled this page from 64 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Post Planner Grew

Social media scheduling tool for effortless engagement

How did Post Planner grow?

Summary of the sourced claims below

Post Planner grew primarily through content marketing by significantly increasing traffic to its blog, which became the company's main customer acquisition channel. The company used social media cross-promotion across platforms like Facebook, Pinterest, Twitter, and Google+ to drive compounding organic traffic. Additionally, a single podcast appearance brought 36 channel partners inbound in 24 hours, opening a reseller channel that still drives deals today.

Channels

16 channels · grouped by how Post Planner grows

  • Organic social media

    · 9 mentions · 9 sources
    “Post Planner is an app that makes it super easy to post social media content to Facebook ... this program helps find viral photos, viral content and more ... Content marketing works. Their case study (with the help of Scott Ayres) proves that blogging works being that they have hit the the top 10...”
    high
    Show 8 more quotes
    “Most of the content is from PostPlanner itself, so I guess it is engaging in its own content marketing.”
    medium
    “The most obvious driver of this growth was our consistent posting. We started the year posting about 3 posts per week -- and ended it posting about 6 per week.”
    high
    “Our content marketing is crushing it for us. Expanding expenses for us means hiring more bloggers or hiring more contracting bloggers to write more articles for us. Our blog is crushing it, man.”
    high
    “we just were really active on social media, reaching out to people, reaching out to influencers to try it and that's really what drove everything.”
    high
    “used social media cross-promotion across Facebook, Pinterest, Twitter, and Google+ to drive compounding organic traffic over two years.”
    medium
    “Joshua Parkinson grew Post Planner's blog from 9,000 to over 500,000 monthly unique visitors in two years by hiring a domain-obsessed writer, publishing 550+ evergreen posts, and using social media cross-promotion to drive compounding organic traffic that became the company's primary customer acq...”
    medium
    “Now, we now post on a post to 8 different social networks. But we started on Facebook and Facebook still are big, you know, most our users, their main thing is Facebook. Instagram is kind of a close 2nd, but it's definitely still Facebook.”
    high
    “And you know, we really from there we just were really active on social media, reaching out to people, reaching out to influencers to try it and that's really what drove everything. We didn't do any ads, we didn't do any paid media at all really in the beginning.”
    high

  • SEO

    · 6 mentions · 6 sources
    “So, what they’re going to do is they’re going to type a question into Google that says something like how do I get more Facebook likes on my fan page. Then, they’re going to see search results and we’re going to be right at the top there. Probably one, or two or three of our blog posts for that p...”
    high
    Show 5 more quotes
    “SEO: this post ranks #1 for the keyword "facebook contest ideas" -- and it's on Page 1 for "contest ideas", "photo contest ideas", "facebook post ideas" & "social media contest ideas"”
    high
    “We have thousands of people hitting our website every day so we can convert them into users relatively easy.”
    high
    “Joshua reveals the exact tactics Post Planner used to grow their blog from 9,000 to over 500,000 monthly unique visitors in about two years - turning it into their primary customer acquisition channel on the way to $100K MRR ... 550+ evergreen blog posts created compounding search traffic where e...”
    medium
    “Post Planner's blog was getting just 9,000 visitors a month, and growth had flatlined. Then a random email from a laid-off social media blogger changed everything. In this episode, Joshua reveals the exact tactics Post Planner used to grow their blog from 9,000 to over 500,000 monthly unique visi...”
    medium
    “We don't have a problem getting customers anymore because of the traffic I just told you about. We have thousands of people hitting our website every day so we can convert them into users relatively easy.”
    high

  • Content marketing

    · 5 mentions · 5 sources
    “And so he came and then started on January 1, 2013, and he started blogging, you know, two or three times a week, but consistently, you know, like clockwork. ... I was the editor, I would edit his posts. And so he would, he would produce, I would edit and push it out. And we did that. You know, w...”
    high
    Show 4 more quotes
    “Now, we out-compete a lot of our competitors via content marketing, which is somewhat related. Our app now has become a content app. There’s various ways you can out-compete your competitors, but you can’t do that if you go into a market that’s brand new and unproven.”
    high
    “The turning point came when Josh invested seriously in SaaS content marketing. Before hiring a full-time writer, the Post Planner blog attracted just 9,000 unique visitors per month. Two years later, that number hit 510,000. That traffic became the company's primary customer acquisition engine, e...”
    medium
    “In this episode, we get tactical and learn how Josh and his team use SaaS content marketing to grow their business. ... Joshua Parkinson grew Post Planner's blog from 9,000 to over 500,000 monthly unique visitors in two years by hiring a domain-obsessed writer, publishing 550+ evergreen posts, an...”
    medium
    “The turning point came when Josh invested seriously in SaaS content marketing. Before hiring a full-time writer, the Post Planner blog attracted just 9,000 unique visitors per month. Two years later, that number hit 510,000. That traffic became the company's primary customer acquisition engine, e...”
    high

  • LinkedIn

    · 3 mentions · 3 sources
    “For example, we will publish an image on Google with the short link in the caption of the image for a blog post. And then we'll share the permalink of that Google post in Twitter, for example.”
    high
    Show 2 more quotes
    “LinkedIn drove 95% of Tilled's lead flow in the first year, getting them close to $1 million in ARR.”
    high
    “LinkedIn drove 95% of Tilled's lead flow in the first year, getting them close to $1 million in ARR.”
    medium

  • Press

    · 3 mentions · 3 sources
    “we had some write ups. We had a article in TechCrunch France on the launch date, just a brief little article that brought us some customers in Europe.”
    high
    Show 2 more quotes
    “this post became the go-to resource for Facebook's surprising announcement about 'low quality' content -- it was even recommended by Facebook in the news feed under other posts about the topic -- sending TONS of traffic to our website!”
    medium
    “We had signups on day one. Not a lot, but we had some coverage in TechCrunch France on day one. That got us a little bit of hype.”
    high

  • Podcasting

    · 2 mentions · 2 sources
    “A single podcast appearance also brought 36 channel partners inbound in 24 hours, opening a reseller channel that still drives deals today.”
    high
    Show 1 more quote
    “A single podcast appearance also brought 36 channel partners inbound in 24 hours, opening a reseller channel that still drives deals today.”
    medium

  • Advertising on social media

    · 2 mentions · 2 sources
    “We were putting a significant amount toward Facebook ads and Google ads over the last several months, and we just shut that down.”
    high
    Show 1 more quote
    “Run targeted Facebook ads along with your posts to add more”
    high

  • Pinterest

    · 2 mentions · 2 sources
    “And we just launched Pinterest just a month ago. Our kind of our post planner presence on Pinterest. And it's been going great. And Pinterest is such an important. I think a lot of people realize how important Pinterest is in terms of traffic they send. Really Pinterest, it's all about links ther...”
    high
    Show 1 more quote
    “Then we share on all the other social networks as well, on all of our brand sites, Pinterest being the next most important, Twitter and Google.”
    high

  • Facebook Community

    · 2 mentions · 2 sources
    “you can always do that on our page or in the comments of our blog or join our Facebook group.”
    high
    Show 1 more quote
    “join our Facebook group.”
    high

  • Press

    · 1 mention
    “Well, we had some write ups. We had a article in TechCrunch France on the launch date, just a brief little article that brought us some customers in Europe.”
    high

  • Influencer partnerships

    · 1 mention
    “Then, we just started reaching out to influencers back then and asking them to use the app. A few of them bit. We nurtured those relationships.”
    high

  • Weekly newsletter

    · 1 mention
    “Growth in Reverse is a weekly newsletter by Chenell Basilio in which she reverse-engineers how top creators GROW and MONETIZE their newsletters. ... Fancy a deep dive into why it’s reliable? Read her newsletter issue, where she reverse-engineered her growth to 24K+ subscribers in 11 months.”
    medium

  • Pay Per Click Advertising

    · 1 mention
    “We were putting a significant amount toward Facebook ads and Google ads over the last several months, and we just shut that down.”
    high

  • Email List Growth

    · 1 mention
    “We get their email address. When they give permission to install the app, they give permission to take their email address. Then, they get into our newsletter. They start receiving our messages.”
    high

  • Side project marketing

    · 1 mention
    “we really didn't have a clear strategy on how to acquire customers in the beginning. We were just kind of shooting from the hip and doing whatever we could like in a guerrilla marketing way to get people to try the app.”
    high

  • Guest posts

    · 1 mention
    “Guest posting is a great strategy because it builds relationships and it gets your product and name in front of you, much huger audiences than you'll ever get on your own blog.”
    high

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — Post Planner’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48% ◀
  • Community
    35% ◀
  • Content/Inbound
    33% ◀
  • Partnerships
    32%
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    17% ◀
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10%
  • Product expansion
    2%
  • Influencer partnerships
    2% ◀
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