Popped.NYC

How I Started A $10K/Month All-Natural CBD Oils And Butters Brand

February 10th, 2021
Lauren Kay Forsch
Founder, Popped.NYC
$20K
revenue/mo
1
Founders
1
Employees
Popped.NYC
from New York
started
$20,000
revenue/mo
1
Founders
1
Employees
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Hello! Who are you and what business did you start?

Hi. I am Lauren Forsch and I formulate, manufacture and provide handmade, all-natural, small-batch CBD products in the health and wellness industry via e-commerce.

Popped.NYC’s flagship product is our super-effective CBD body butter. It is handmade from only six natural ingredients. Our signature scent is peppermint and is found in our entire inaugural product line.

Popped.NYC’s customers are 66% female and 33% male/unidentified. They are aged 25-64 on social channels, and 55+ via email and phone order. Our customers suffer from a host of illnesses and aches from workout pain to terminal disease, and everything in between. Many of our customers suffer from inflammatory diseases such as auto-immune, arthritis, and sustained chronic pain.

While we have had months where our sales revenue topped $20,000; this month, we struggle to clear $2,000. This is due to setbacks from COVID-19 - we were due to expand our successful in-person retail pop-ups, but also being in a stigmatized industry - we lost our credit...

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