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Plausible Analytics
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Researched profile. Starter Story's AI research system compiled this page from 12 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Plausible Analytics Makes Money

Privacy-focused, open-source web analytics tool

How did Plausible Analytics monetize?

Summary of the sourced claims below

Plausible Analytics monetizes through a subscription business model where users pay recurring fees based on their website traffic. They offer various subscription plans that scale with monthly pageviews, starting from a free trial and then plans beginning at $4 per month.

Revenue sources

1 source · grouped by how Plausible Analytics makes money

  • Recurring subscriptions

    · 4 mentions · 3 sources
    “he kind of released the subscription business and so on, took him about eight months or so to figure out that he doesn't have enough experience to run that side of things ... after the release, we only had things like 400 MRR and something like 60 subscribers.”
    high
    Show 3 more quotes
    “Our business model is based on subscriptions. We do have a free trial and if you’d like to continue using our product the subscription plans start at $4/month.”
    high
    “There’s a cost associated with providing an analytics service so we charge a subscription fee. We choose the subscription business model rather than the business model of surveillance capitalism. Your money funds further development of Plausible.”
    high
    “We choose the subscription business model rather than surveillance capitalism. ... Traffic based plans that match your growth ... Up to 10k monthly pageviews ... $9 /month ... $14 /month ... $19 /month ...”
    high

How 1,889 businesses make money

Of businesses with mapped revenue sources, the share using each — Plausible Analytics’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    28%
  • One-time / lifetime deals
    24%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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