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Plausible Analytics
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Researched profile. Starter Story's AI research system compiled this page from 12 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Plausible Analytics Grew

Privacy-focused, open-source web analytics tool

How did Plausible Analytics grow?

Summary of the sourced claims below

Plausible Analytics grew primarily through content marketing, including writing blog posts, sharing their journey, and engaging with niche communities and social media platforms like Twitter and Indie Hackers. The product was open source from the start, which helped build trust with the audience and fostered organic growth through community engagement and transparency. They also benefited from organic search traffic, gradually increasing their Google organic visitors from 10 per day to over 500 per day.

Channels

9 channels · grouped by how Plausible Analytics grows

  • SEO

    · 3 mentions · 2 sources
    “So we've been basically from one, my, my, I love tiny goals, you know, tiny wins. So my first goal on the first week was like, I really want us to get 10 Google organic visitors per day ... now two years down the line, we get, I think the best day was 800 or so and most days get 500 plus from Goo...”
    high
    Show 2 more quotes
    “We are active on a couple of social media platforms (Twitter and Mastodon) and the majority of our marketing efforts are spent on creating and publishing content. We publish the best possible content that we can think of on our blog and other relevant communities around the web. Content marketing...”
    high
    “Writing blog posts and sharing your journey and lessons learned can get your name in front of more people be it through niche communities, links or search engines rankings.”
    high

  • Online Community

    · 2 mentions · 2 sources
    “Writing blog posts and sharing your journey and lessons learned can get your name in front of more people be it through niche communities, links or search engines rankings.”
    high
    Show 1 more quote
    “But when I joined Plausible and looked like what he did until then, I was like, this, I like this idea, you know, being open source, transparent, privacy first, being part of this kind of Indie Hacking community, uh, kind of being open about everything like the MRR and even to this day. So basica...”
    medium

  • Open-source community

    · 2 mentions
    “And you mentioned the product is also open source... is it also like a marketing strategy in a sense... what was the mindset behind the open source?... Basically, Plausible was open source from the start...that's kind of one of the core aspects...I think this really benefits us...we can build tru...”
    high
    Show 1 more quote
    “Everything was done in the open as he shared his thought process on the blog and he interacted and engaged with the different communities such as Indie Hackers. We open-sourced the product, opened the development process, asked for public feedback and feature requests, and made the product roadma...”
    high

  • Organic social media

    · 2 mentions · 2 sources
    “Uku started writing blog posts, tweets and sharing on Indie Hackers as soon as he started thinking about building a web analytics tool. First blog post was published on December 20th 2018 ... Writing blog posts and sharing your journey and lessons learned can get your name in front of more people...”
    high
    Show 1 more quote
    “He found it somehow on Twitter, you know, content marketing way. He reached out.”
    medium

  • Twitter

    · 1 mention
    “We posted our first tweet on May 18th, have been engaging and interacting daily since then, and are now up on more than 1,100 followers.”
    high

  • Ebook

    · 1 mention
    “I shared it on Hacker News shortly after posting it and the community there enjoyed it, upvoted it, and had a large discussion about Google and the issues surrounding Google Analytics. That post alone has been visited by 65,000 people by now.”
    high

  • Word of mouth

    · 1 mention
    “We’ve spread the word about Plausible and what makes us different to Google Analytics and a decent percentage of people that hear about us connect to that message as it resonates with them and they try out the product and some end up liking it enough that they choose to permanently remove Google ...”
    high

  • Reddit

    · 1 mention
    “I shared it on Hacker News shortly after posting it and the community there enjoyed it, upvoted it, and had a large discussion about Google and the issues surrounding Google Analytics.”
    high

  • Content marketing

    · 1 mention
    “I published some blog posts about how to de-Google your life or how to de-Google your website ... He found it somehow on Twitter, you know, content marketing way. He reached out. ... So that's that was like the first two weeks that I spent on kind of researching the opinions, the differences, wri...”
    high

How 2,695 businesses grow

Of businesses with mapped growth channels, the share using each — Plausible Analytics’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    34% ◀
  • Content/Inbound
    32% ◀
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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