How Paul Minors Grew

“and twitter was actually the other one so I use tweet deck and on tweet deck you can set up these columns to be different search results ... anytime somebody mentions pipedrive or asana i would see that tweet come up and then i can just jump in and answer and reply to that that tweet really quickly”

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“referrals but it's referrals aren't that significant but yeah i mean when a client's really happy with me and they they come across another business owner that needs help they'll they'll often refer me which is really nice and that's that's obviously a really warm lead that you're getting”

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“I set up some AdWords as well to drive some traffic to that page.”

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“Yeah, it was primarily through Google, I would say in the early days, organically and paid, I was doing some AdWords.”

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“yeah i do when i can get into the asana forum they have a support community i spent a lot of time in there in the early days yeah just being helpful and just answering people's questions and i just had a little kind of tagline at the end you know if you need help with asana you can book an introd...”

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“there's a lot of parallels between this business and the business we heard dr shirag shemmassian a few weeks ago he was a medical school admissions consultant and started out people discovered him through these long form google articles much like they're discovering you through youtube”

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“And so I just kind of was brainstorming, you know, what am I good at? What do I enjoy? What do I think people will pay for? And I thought back to getting paid that bonus. And so I went on to Clarity, which I think you're on as well, and just listed some skills that I had. People can kind of searc...”

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“And I just said to people in response, like, hey, Nick, can you please leave me a review? And I got those initial reviews, which I really think helped when people did search, like Asana Consultant, and they find this guy, and he's got some reviews. It's not just like a blank slate. So that was so...”

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“And so what I did is I reached out to my network, friends, family, but I had an email list as well. And I just said, hey, if anyone wants some help with productivity, Asana, anything, let's just get on a call.”

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“Clarity was sort of a nice way to kind of start a relationship with someone find out what they need help with. And it's a great low cost way for them to be able to get on the phone with you for 15 minutes. See, you know, is this guy legit? Does he know what he's talking about? And it would very m...”

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“I really loved all the juicy marketing ideas paul shared everything from the super specific google adwords ads to the clarity dot fm directory helping out on product forums responding to questions on twitter his own youtube content...”

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“helping out on product forums responding to questions on twitter his own youtube content”

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“so people will find me now through youtube I've got loads of videos I'm happy to basically give away the farm but people will still come to me and go okay that looks great you know what you're doing I want you to teach me that for my business”

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“So I was able to rank organically really well for keywords like Asana Consulting. I was one of the only people doing it. So I ranked really well organically.”

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“And then I started doing more and more YouTube videos, which really took off. And now that's probably the biggest way that I get leads is through the free videos that I put out on YouTube and kind of promoting my services that way.”

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“each of them come out with affiliate programs so with pipe drive for example you earn 20 per user per month ... it's become a really nice side very very passive income that's now just growing every single month ... in the videos I say if you haven't signed up to pipe drive use my referral link yo...”

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