Source

Paul Minors

Productivity B2B

Paul Minors runs paulminors.com, a productivity website and consulting business centered on teaching people to use productivity tools such as Asana.

paulminors.com · Founded 2016 · 10 public sources · Updated 11 days ago

Researched profile. Starter Story's AI research system compiled this page from 10 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Paul Minors makes money

Monetization →

Paul Minors earns money from consulting and setup fees for helping teams set up and train on software products, and from reselling software. He also earns affiliate and referral commissions on software tools, including recurring commissions per user on accounts he refers. He has sold a one-time product and has sponsorship revenue from his podcast, which he aims to use for audience growth.

Services & consulting Affiliate / referral commissions Course / training sales Recurring subscriptions Sponsorships & partnerships One-time / lifetime deals +1 more

How Paul Minors grew

Growth →

Paul Minors grew his business largely through free content and online presence, including YouTube videos that he said became his biggest source of leads. He also built visibility by answering questions in product support communities such as the Asana forum and by responding to tweets mentioning Pipedrive or Asana on Twitter. Early on, he sought Google search traffic, ranking organically for terms like Asana Consulting and using some AdWords, and he collected initial reviews that helped build traction.

Organic social media
Word of mouth
Pay Per Click Advertising
Search engine marketing
Online Community
Side project marketing
+10 more channels →

Tools they use 21

Tools →
Asana Pipedrive Calendly YouTube Stripe Zapier Evernote TextExpander Cloudflare Google ads +11 more

Founder

Founders →
Paul Minors
Paul Minors
@paulminors

Key facts

Website
paulminors.com
Category
Productivity
Customers
B2B
Founded
2016 · 10 years ago
Every number is a quote

Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.