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Paul Minors earns money from consulting and setup fees for helping teams set up and train on software products, and from reselling software. He also earns affiliate and referral commissions on software tools, including recurring commissions per user on accounts he refers. He has sold a one-time product and has sponsorship revenue from his podcast, which he aims to use for audience growth.
Paul Minors grew his business largely through free content and online presence, including YouTube videos that he said became his biggest source of leads. He also built visibility by answering questions in product support communities such as the Asana forum and by responding to tweets mentioning Pipedrive or Asana on Twitter. Early on, he sought Google search traffic, ranking organically for terms like Asana Consulting and using some AdWords, and he collected initial reviews that helped build traction.
8 web pages · 1 Podcast · 1 Case study
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