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Source
OneUp
Social Media B2B & B2C

Social media scheduling tool

oneupapp.io · Founded 2016 · 16 public sources · Updated 2 months ago

Researched profile. Starter Story's AI research system compiled this page from 16 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How OneUp Makes Money

Social media scheduling tool with automated repeat posting.

How did OneUp monetize?

Summary of the sourced claims below

OneUp monetizes primarily through recurring subscriptions, with pricing starting at $5 per month or $3 per month if paid annually for up to 10 social media profiles. They have also used custom pricing agreements and secured payment before developing certain features, indicating the use of add-ons and upsells.

Revenue sources

2 sources · grouped by how OneUp makes money

  • Recurring subscriptions

    · 5 mentions · 4 sources
    “Our current pricing starts at $5 per month (or $3 per month if paid annually) for up to 10 social media profiles, which is much lower than the competition.”
    high
    Show 4 more quotes
    “Our current pricing starts at $5 per month (or $3 per month if paid annually) for up to 10 social media profiles, which is much lower than the competition.”
    high
    “This was a major form of validation because you never really know if you have a good product unless someone is willing to pay you for it. We did, however, have some validation going in from some of our competitors, like Hootsuite and Buffer, who do millions of dollars in annual recurring revenue.”
    medium
    “OneUp founder Davis Baer shared a great thread on Twitter about how he’s been able to generate $750,000 in annual recurring revenue on Reddit.”
    high
    “But within a few months of partnering up, Vishal and I were able to reach $1k MRR with OneUp, and have kept that momentum ever since.”
    high

  • Add-ons & upsells

    · 2 mentions · 2 sources
    “So we worked out a custom pricing agreement and secured payment before ever working on this feature.”
    high
    Show 1 more quote
    “we worked out a custom pricing agreement and secured payment before ever working on this feature.”
    medium

How 2,698 businesses make money

Of businesses with mapped revenue sources, the share using each — OneUp’s highlighted.
  • Recurring subscriptions
    65% ◀
  • One-time / lifetime deals
    30%
  • Services & consulting
    25%
  • Physical products
    21%
  • Affiliate / referral commissions
    14%
  • Course / training sales
    11%
  • Usage-based fees
    10%
  • Add-ons & upsells
    10% ◀
  • Advertising revenue
    9%
  • Sponsorships & partnerships
    9%
  • Marketplace commissions
    4%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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