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OneUp
Social Media B2B & B2C

Social media scheduling tool

oneupapp.io · Founded 2016 · 16 public sources · Updated 2 months ago

Researched profile. Starter Story's AI research system compiled this page from 16 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How OneUp Grew

Social media scheduling tool with automated repeat posting.

How did OneUp grow?

Summary of the sourced claims below

OneUp initially grew by launching on Product Hunt, which attracted some of its first paying customers. The company also leveraged SEO and content marketing, with most users finding OneUp through these channels. Additionally, OneUp's founder used Reddit and other social media communities to share content and engage with potential users, generating consistent traffic and paying customers. Word of mouth marketing began to contribute as the customer base grew, supported by personalized customer service and testimonial videos that enhanced user engagement.

Channels

14 channels · grouped by how OneUp grows

  • Reddit

    · 5 mentions · 3 sources
    “OneUp founder Davis Baer shared a great thread on Twitter about how he’s been able to generate $750,000 in annual recurring revenue on Reddit. ... For example, Baer’s product is a social media scheduling tool, so logically, he posted in r/SocialMedia. “If a post ever comes up that asks for a reco...”
    high
    Show 4 more quotes
    “Other more manual efforts have led to paying customers as well, such as actively monitoring relevant Facebook Groups and subreddits for people asking for solutions to their problems: It turns out our image scheduling Chrome extension was the perfect fit for what this redditor was looking for, and...”
    high
    “Other more manual efforts have led to paying customers as well, such as actively monitoring relevant Facebook Groups and subreddits for people asking for solutions to their problems”
    high
    “I shared this spreadsheet to a few Facebook Groups and subreddits centered around social media marketing...It has kind of caught fire and has received consistent traffic”
    medium
    “I shared this spreadsheet to a few Facebook Groups and subreddits centered around social media marketing...”
    high

  • Product Hunt

    · 4 mentions · 3 sources
    “Vishal originally launched OneUp on Product Hunt, where it did pretty well and attracted some of the first paying customers.”
    high
    Show 3 more quotes
    “Vishal originally launched OneUp on Product Hunt, where it did pretty well and attracted some of the first paying customers.”
    high
    “Vishal originally launched OneUp on Product Hunt, where it did pretty well and attracted some of the first paying customers.”
    high
    “Our first handful of users came from launching on Product Hunt.”
    high

  • SEO

    · 3 mentions · 2 sources
    “I believe this has helped with the “SEO juice” of the blog post, because it now ranks near the top of Google for the search term “Social media scheduling tools”, which gets 880 searches per month and would cost nearly $20 per click if we wanted to pay Google for an ad placement – something we can...”
    high
    Show 2 more quotes
    “I believe this has helped with the “SEO juice” of the blog post, because it now ranks near the top of Google for the search term “Social media scheduling tools”, which gets 880 searches per month and would cost nearly $20 per click if we wanted to pay Google for an ad placement – something we can...”
    high
    “Nowadays, most of our users find OneUp via SEO and content marketing.”
    high

  • Testimonials

    · 2 mentions
    “He was really blown away by the personal touch, and agreed to give a testimonial that we added to our landing page”
    high
    Show 1 more quote
    “This personalization helped us land Nir Eyal as a paying customer. ... He was really blown away by the personal touch, and agreed to give a testimonial that we added to our landing page”
    high

  • Contribute on Quora

    · 2 mentions
    “We have also found that Quora has been a great source of quality traffic. There are tons of questions with people asking for recommendations on different types of social media tools, so we are working hard to get OneUp near the top of the answers.”
    high
    Show 1 more quote
    “We have also found that Quora has been a great source of quality traffic. There are tons of questions with people asking for recommendations on different types of social media tools, so we are working hard to get OneUp near the top of the answers.”
    high

  • Organic social media

    · 2 mentions · 2 sources
    “I shared this spreadsheet to a few Facebook Groups and subreddits centered around social media marketing...It has kind of caught fire and has received consistent traffic”
    high
    Show 1 more quote
    “I shared this spreadsheet to a few Facebook Groups and subreddits centered around social media marketing...”
    high

  • Facebook Community

    · 1 mention
    “Other more manual efforts have led to paying customers as well, such as actively monitoring relevant Facebook Groups and subreddits for people asking for solutions to their problems: Same for this person in a Facebook Group.”
    high

  • Brand Videos

    · 1 mention
    “My idea: I would record a short personal video using Loom, introducing myself and thanking them by name for signing up. This made a huge difference! ... which has led to almost a much higher response rate to these welcome videos. ... Some people are so wowed by the personal touch that they’ve sha...”
    high

  • Customer Testimonial Videos

    · 1 mention
    “I would record a short personal video using Loom, introducing myself and thanking them by name for signing up. This made a huge difference! ... which has led to almost a much higher response rate to these welcome videos.”
    high

  • Word of mouth

    · 1 mention
    “We now have hundreds of paying customers, so word of mouth marketing is really starting to take off now, and new customers are coming every day.”
    high

  • Guest posting

    · 1 mention
    “and also led to many visits on the blog post version of this list that I created and linked at the top of the Google Sheet.”
    medium

  • Twitter

    · 1 mention
    “I shared this spreadsheet to a few Facebook Groups and subreddits centered around social media marketing...It has kind of caught fire and has received consistent traffic”
    medium

  • Event Ambush Guerilla Marketing

    · 1 mention
    “Some people are so wowed by the personal touch that they’ve shared it on Twitter.”
    high

  • Online Community

    · 1 mention
    “I shared this spreadsheet to a few Facebook Groups and subreddits centered around social media marketing...”
    high

How 3,340 businesses grow

Of businesses with mapped growth channels, the share using each — OneUp’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    47%
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32%
  • Events
    24% ◀
  • Paid ads
    23%
  • Outbound/Sales
    18%
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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