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Not Boring
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Researched profile. Starter Story's AI research system compiled this page from 12 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Not Boring logo

How Not Boring Makes Money

Engaging newsletter and venture fund for tech enthusiasts.

How did Not Boring monetize?

Summary of the sourced claims below

Not Boring monetizes primarily through sponsorships and partnerships, with each issue having a primary sponsor and sponsored posts sent out twice a week. Additionally, the founder runs a venture investing syndicate where he earns around 10% of the profits from investments made alongside his audience.

Revenue sources

3 sources · grouped by how Not Boring makes money

  • Sponsorships & partnerships

    · 2 mentions · 2 sources
    “Sponsorships Every issue of Not Boring has a primary sponsor, and Packy sends it out twice a week. The last I could find him publicly mentioning it, he charged $5k for his Monday posts. That’s $20k a month right there. Thursday’s post is often a straight-up sponsor play...It doesn’t hurt that Pac...”
    high
    Show 1 more quote
    “You can find this and all of the articles we discuss on Hyperlegible in one place thanks to our sponsor, Readwise - Visit readwise.io/hyperlegible for a free trial and get all Hyperlegible articles automatically added to your account: https://readwise.io/reader/view/hyperlegible”
    high

  • Marketplace commissions

    · 1 mention
    “Packy started a VC investing syndicate where he invests in companies, and his audience can invest with him through Angel List...From my research, it seems like Packy makes around 10% of the profits that come from those investments.”
    medium

  • Licensing

    · 1 mention
    “Not Boring Capital is an $8 million venture fund that invests in companies with stories to tell, and helps tell them.”
    high

How 1,868 businesses make money

Of businesses with mapped revenue sources, the share using each — Not Boring’s highlighted.
  • Recurring subscriptions
    54%
  • Services & consulting
    29%
  • Physical products
    29%
  • One-time / lifetime deals
    23%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10% ◀
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6% ◀
  • Licensing
    2% ◀
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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