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Not Boring
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Researched profile. Starter Story's AI research system compiled this page from 12 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Not Boring logo

How Not Boring Grew

Engaging newsletter and venture fund for tech enthusiasts.

How did Not Boring grow?

Summary of the sourced claims below

Not Boring grew primarily through its weekly newsletter, which attracted subscribers by sharing the founder's motivations and updates. Twitter played a crucial role in its growth by enabling the founder to build a community organically through authentic and engaging content. The implementation of a referral program with a leaderboard further accelerated growth by incentivizing subscribers to refer others, resulting in hundreds of referrals within weeks. Launching on Product Hunt significantly boosted subscriber numbers by exposing the newsletter to a wider audience.

Channels

7 channels · grouped by how Not Boring grows

  • Organic social media

    · 2 mentions · 2 sources
    “I will also continue to co-syndicate other syndicates’ deals. A year in, founders really appreciate the power of getting dozens of Not Boring people in their corner in just one line on the cap table.”
    medium
    Show 1 more quote
    “He posted about his growth in his newsletter and also on Twitter. ... People love these tweets and they get a ton of great feedback. This is him building trust with his audience.”
    medium

  • Online Community

    · 1 mention
    “There is no Not Boring Capital without all of you. I fully recognize that the reason LPs and founders are willing to talk to me is that all of you take the time to read, share, and engage with Not Boring. Most venture firms have a handful of people. Some have a hundred or so. We have 60,000 people.”
    high

  • Referral Program

    · 1 mention
    “Taking a page from the Morning Brew playbook, he went on to implement a “real” referral program on June 25, 2020. The best part of this referral program? There is a leaderboard. ... In the first 3-4 weeks, that referral program drove around 600 referrals.”
    medium

  • Product Hunt

    · 1 mention
    “He launched on Product Hunt. I dig deeper into this later in the post, but that move would skyrocket his subscriber growth to more than 3,500 people.”
    medium

  • Weekly newsletter

    · 1 mention
    “People join the newsletter. ... He sent a newsletter the morning of the launch talking about why he was doing it and gave the link to support the launch.”
    medium

  • Twitter

    · 1 mention
    “Twitter has been extremely important for the growth of Not Boring. ... As far as distribution went in the early days, Twitter was the platform for Packy. ... He truly built a community on Twitter by just being himself and having fun.”
    medium

  • Building in public

    · 1 mention
    “Transparency and building in public. This might sound like a boring name, but it’s not a boring strategy. Packy has been able to gain loyal followers by sharing how he’s growing his audience every step of the way.”
    medium

How 2,678 businesses grow

Of businesses with mapped growth channels, the share using each — Not Boring’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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