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Digital marketing agency offering SEO, PPC, and CRO services
NAV43 grew in its early period largely through word of mouth and success stories, and its founders also reached out to friends, contacts, and networking events. The business started with two core services for restaurants, and after building a clear set process around them, it later expanded beyond restaurants. NAV43 also grew its own site through experimentation, and the founders began doing content strategy on their own website, after which their lead generation increased.
“one of the things we always really pushed was an entrepreneurial spirit. And we, and this is really from my business partner at the time, Tyler, uh, who, who was a very big fan of testing. EO sites on your own. Like he, you know, if you can't rank your own sites, like how are you working on clien...”
“And this is really from my business partner at the time, Tyler, who was a very big fan of testing SEO sites on your own. Like he, you know, if you can't rank your own sites, like how are you working on client sites? ... we build and rank our own sites.”
“So it started out with us just like experimenting on our own site. And like, we grew it to, you know, I was like five, 6,000 people a month, like pretty small in the grand scheme of things, making just a couple hundred dollars a month in just affiliate revenues. We didn't do any ads on it.”
“For the most part, we build up brands through SEO.”
“NAV43, a digital marketing agency specializing in full-funnel digital marketing through paid media and SEO. With over 12 years of experience in the industry, he has worked with many prestigious clients, including Canadian Tire, Porsche, Ceridian, and TouchBistro. Ben began his career in paid medi...”
“we started with those two as our core services and we built the agency on us who were essentially special directors...we just built a really clear set process, had those two very set services and ran on that kind of niche. Now we eventually expanded. We got a little bit bored of just doing restau...”
“SEO delivers 702% ROI for B2B SaaS companies with a break-even time of just 7 months, dramatically outperforming paid channels. Organic search generates 44.6% of all B2B revenue, making it the largest single revenue channel”
“it all came down to the fact that we had quick results with some pretty high profile clients. We were able to show like with it, with our background of who we'd worked before and the results we got in the restaurants. And you could see like ranking first in Toronto for this, ranking first in Cana...”
“The Pandemic Networking & Word of Mouth Marketing”
“So, the first five years, we didn't do any marketing, which is just mind-boggling when I look back on it. We were just purely referral-based. We would do a good job, and someone would tell us about someone, or actually, sometimes we'd actually do, you know, someone would move on to a new company,...”
“We grew fast through word of mouth and success stories in our first year and averaged an MRR in the 6-figures.”
“The beautiful thing about paid media is it's a numbers game... PPC is a matter of an offer, your copy, a hook, and converting that user, and then seeing how much you spent to how much revenue, and then you tweak all the dials... typically, when we close a new client, we always aim for like a mile...”
“Restaurants had no clue how to rank on Google and no clue how to run their Google ads. So it was so easy for us to leverage our like agency side experience to run these small sets, one to two K retainer clients, but we just built a really clear set process, had those two very set services and ran...”
“Paid search delivers an $802 average cost per acquisition for B2B SaaS.”
“So it was mostly word of mouth and referral. So you're telling me there's a lot of $20,000 clients hanging out at bars these days. That was a wild one. I wish that's happened more often, but. Man, I've been hanging out all the wrong spots. Yeah. Okay. Okay. That's good. I mean, that's the best ki...”
“Referral programmes cost just $150 for B2B SaaS, making them the most cost-efficient channel.”
“best place would probably be on LinkedIn. Um, that's where I, that's where I share a lot of my own, like, you know what, we're working on projects, little updates and that, so you can find me, uh, Ben danke right on LinkedIn”
“And I see that all the time in my LinkedIn, someone's page is ranking here, someone's got recommended as a result from Gen AI.”
“I found a niche in the restaurant marketing space. ... So it was easier for us to zone in on that. And we focused in, on groups of restaurants. So instead of just like one single restaurant, it'd be, um, a, you know, a corporation that manages 10 to 15. So they would have the budget to like wanna...”
“Outbound sales costs $1,980 for B2B, but proves effective for large enterprise deals.”
“it was all networking and word of mouth. Uh, the two, those, those two things together because I brought on these partners and they each had their respective networks that gave us a base, like a kind of background of, of leads that we could lean on to, to like at least feed some early growth.”
“it was all networking and word of mouth. The two of those, those two things together, because I brought on these partners and they each had their respective networks, that gave us a base, like a kind of background of leads that we can lean on to like, at least feed some early growth.”
“I often do tell my clients that we build and rank our own sites. There's something about that, that they go, you got some skin in the game in here and you're like, wait, you're trying to build and monetize sites as well? Like, that's great. Like, we're doing that together.”
“He has successfully grown NAV43 by focusing on small- to medium-sized businesses, fostering strong relationships, and keeping abreast of digital trends and changes.”
“But the really valuable thing is that it's kind of split pretty evenly between a bunch of a few different ones, like being in Yahoo and Reddit, depending on the site and all that sort of stuff.”
“Let's actually start doing content strategy. Let's actually start working on our own website. Let's do all the things that we do for our clients for ourselves. So in the last six months, our lead generation has gone up just through the content I've been putting out myself.”
“Expansion ARR now represents 40% of total new ARR, with companies over £50M seeing this exceed 50%.”
“NAV43, a digital marketing agency specializing in full-funnel digital marketing through paid media and SEO. With over 12 years of experience in the industry, he has worked with many prestigious clients, including Canadian Tire, Porsche, Ceridian, and TouchBistro. Ben began his career in paid medi...”
“Honestly came down to just putting ourselves out there, reaching out to friends, contacts, and networking events!”
“One thing we learned was that these two different services, while similar in so many ways, sell differently and different brands in different stages work well with us. So with that in mind we made our case studies work. But also don’t just get them in the background, get your clients to give you ...”
“making just a couple hundred dollars a month in just affiliate revenues. We didn't do any ads on it.”
“Video content delivers ROI 49% faster than text, making it essential for companies needing quick wins.”
“Email marketing returns £36–£40 for every pound spent, delivering 3,600–4,000% ROI.”
“Webinar leads deliver a 2.2% visitor-to-lead conversion.”
“we just built a really clear set process, had those two very set services and ran on that kind of niche. Now we eventually expanded. We got a little bit bored of just doing restaurants and hindsight, it actually was a good business model. We probably should have just scaled it out and like, not w...”
“we had quick results with some pretty high profile clients. We were able to show like with it, with our background of who we'd worked before and the results we got in the restaurants. And you could see like ranking first in Toronto for this, ranking first in Canada for this.”