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NAV43 primarily monetized through services and consulting, operating as a digital marketing agency focused on paid media (PPC) and SEO for clients. Much of the agency's work was structured as retainers, with the founder serving as lead strategist, which the founder described as a trade of time for money. NAV43 also pursued affiliate and referral commissions, though one site associated with this effort reportedly never generated much money.
NAV43 grew in its early period largely through word of mouth and success stories, and its founders also reached out to friends, contacts, and networking events. The business started with two core services for restaurants, and after building a clear set process around them, it later expanded beyond restaurants. NAV43 also grew its own site through experimentation, and the founders began doing content strategy on their own website, after which their lead generation increased.
16 web pages · 5 podcasts · 1 Case study
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