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JAMS
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Source
Researched profile. Starter Story's AI research system compiled this page from 44 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How JAMS Grew

IT workload automation and job scheduling software

How did JAMS grow?

Summary of the sourced claims below

JAMS grew primarily through referral selling, leveraging their customers as their greatest selling point across various industries. The company also involved support staff and developers in sales calls to better understand customer needs and improve their offerings. Offering 24/7 technical support, even when the team was small, served as a significant selling point for JAMS. Additionally, the founder utilized his extensive IT sales contacts to introduce the product directly to former customers, which helped establish the business quickly.

Channels

4 channels · grouped by how JAMS grows

  • Direct sales

    · 1 mention
    “From spending 17 years selling into IT, I had a lot of contacts, right? So I was able to drop this product into a number of former customers of mine. And immediately two of them came back to me and said like, fantastic product. ... Within months I knew like, okay, there's a business here.”
    high

  • Referral Program

    · 1 mention
    “As a small company, we'd often say, you've never heard of MVP, but you've heard of our customers. We were reference selling like crazy. That was one of the first things I told our new salespeople, you have to learn our customers across every industry ... Our customers were our greatest selling po...”
    high

  • Great customer service

    · 1 mention
    “One thing we did was even when it was just two of us, we offered 24 by seven tech support. We just realized that, okay, every now and then we may have to get out of bed at two in the morning ... But it was a great selling point.”
    high

  • Delegation of your tasks

    · 1 mention
    “I'd have support people sit in on sales calls. I'd have developers sit in on sales calls. You want the people in the trenches and the support and developers writing the code to hear what the customers like, what they don't like, what they want to see added...”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — JAMS’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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