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Researched profile. Starter Story's AI research system compiled this page from 40 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Mostly Metrics logo

How Mostly Metrics Makes Money

Finance newsletter and podcast for CFOs and startup operators

How did Mostly Metrics monetize?

Summary of the sourced claims below

Mostly Metrics monetizes primarily through advertising revenue, focusing on ads targeted at decision-makers within companies, which advertisers are willing to pay a premium to reach. The business also generates revenue from sponsorships and partnerships, including podcast sponsorships often packaged with newsletter spots, contributing significantly to its income.

Revenue sources

6 sources · grouped by how Mostly Metrics makes money

  • Sponsorships & partnerships

    · 7 mentions · 7 sources
    “We dive into CJ’s journey from his early writing experiments to building a newsletter that now has over 55,000 subscribers and is a go-to resource for CFOs and operators across industries.We cover topics like:How CJ battled through the early slog ... A deep dive into how he’s turned sponsorships ...”
    high
    Show 6 more quotes
    “A deep dive into how he’s turned sponsorships into a meaningful revenue stream.”
    high
    “CJ sells his podcast sponsorships 3 months at a time and often packages them up with newsletter spots.”
    high
    “I have a Sunday send, which has one ad sponsor. I have a Tuesday send that has one ad sponsor...”
    high
    “And then after a while I was like, Hey, would it be cool if I ever did a guest post? ... I benefit from the SEO. ... The order of, I guess, paid operations here, it went turning on paid, then ads, then more ads with another newsletter, then the podcast, which is ads, and then dinners and events”
    medium
    “Mostly Media generated +$3 million in revenue across newsletters, pods, reports, and dinners this year, more than doubling compared to when it was my side gig. ... Both are growing and make money. So yea, that’s cool. I guess I now run a media company.”
    medium
    “you might be surprised to learn that 90% of his revenue comes from his sponsorships and brand partners. ... More than half of the sponsors will double up and sponsor both the podcast and newsletter.”
    high

  • Recurring subscriptions

    · 4 mentions · 4 sources
    “Now I just only keep on the email notifications for paid subscribers. ... I turned on paid subs at 11,000 and I was very, very nervous to do it. ... Substack has, I think, this fancy orange badge on there, which means that there's over 1,000 paid subscribers now. ... the advertising at this point...”
    high
    Show 3 more quotes
    “Mostly Metrics also has a paid version of the newsletter. He charges $150/year or $15/month to become a subscriber where you get more in-depth articles.”
    high
    “at 62,000 subscribers today, a mix of paid and free. And I publish three times a week.”
    medium
    “CJ has over 66,000 free subscribers and a paid newsletter with over 1,000 paid subscribers.”
    high

  • Advertising revenue

    · 3 mentions · 3 sources
    “So at this point, I have a Sunday send which has one ad sponsor. I have a Tuesday send that has one ad sponsor and then a Thursday post which goes out to everyone but it's paywalled ... And the advertising at this point makes more money than the paid subscribers, but it's still substantial.”
    high
    Show 2 more quotes
    “So the order of, I guess, paid operations here, it went turning on paid, then ads, then more ads with another newsletter, then the podcast, which is ads...”
    high
    “I realized subscriptions weren't the best avenue, so I focused on ads instead. My readers (and now listeners) are the decision-makers at their companies, so advertisers are willing to pay a premium to reach them.”
    high

  • Add-ons & upsells

    · 2 mentions · 2 sources
    “And then you also have the ability to tie the podcast in...Do brands really lean in? Like do they like that? Having multiple channels, they're getting their brand in front of...It's way easier to sell them together.”
    medium
    Show 1 more quote
    “every once in a while I could do a discount and still feel comfortable with it It's high enough that if I ran a discount for 1250 or 12 bucks I wouldn't be angry”
    medium

  • One-time / lifetime deals

    · 1 mention
    “I will always shout out Brex ... he reached out to me and said, dude, I love this. Could we sponsor like six posts or something? ...I was barely charging anything at the time. I was like, holy shit. This company wants to work with me. This is legit.”
    medium

  • Services & consulting

    · 1 mention
    “He ended up charging between $1k and $2k per post. He also threw in that he would link back to their site and repost it on his site too...”
    high

How 2,386 businesses make money

Of businesses with mapped revenue sources, the share using each — Mostly Metrics’s highlighted.
  • Recurring subscriptions
    62% ◀
  • One-time / lifetime deals
    28% ◀
  • Services & consulting
    26% ◀
  • Physical products
    24%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    12%
  • Add-ons & upsells
    11% ◀
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9% ◀
  • Advertising revenue
    9% ◀
  • Marketplace commissions
    5%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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