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Who Founded Mostly Metrics
Finance newsletter and podcast for CFOs and startup operators
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CJ Gustafson
· 4 mentionsFounder of Mostly Metrics“CJ Gustafson started writing a newsletter because, as a newer CFO, he was “terrified of not remembering the playbook” he was learning at startups. “You’re getting exposed to these secrets of running a company and making it work.”…”
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“Inside the Economics of Independent Creators | Mostly GrowthTap to unmute2xInside the Economics of Independent Creators | Mostly GrowthRun the Numbers with CJ Gustafson 98 views 6 months agoCopy linkInfoShoppingIf playback doesn't begin shortly, try restarting your device.•You're signed outVideos...”
“…/ 0:00Live•Watch full video•In this video•1:43:36The AI Blueprint: How To Use AI To Make Millions, & Change Your Life w/ Alicia Lyttle 🚀Earn Your Leisure189K views • Streamed 1 month agoLivePlaylist ()Mix (50+)43:06How CJ Gustafson built Mostly Metrics, a newsletter for CFOsSimon Owens353 views ...”
“My newsletter started as a hobby. It became a multimillion-dollar business. Kelly Burch 6 July 2026 4 min read CJ Gustafson worked in finance for tech startups. During the pandemic, he started a Substack for CFOs. His income from writing and podcasting eclipsed his CFO salary. This as-told-to ess...”
