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Missive
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Researched profile. Starter Story's AI research system compiled this page from 52 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Missive logo

How Missive Makes Money

Collaborative email and team chat platform for businesses.

How did Missive monetize?

Summary of the sourced claims below

Missive monetizes primarily through recurring subscription plans that are billed per active user, with multiple subscription options available. They also implemented an affiliate program that helped bring in more users and allowed customers to reduce their monthly invoices through referral commissions.

Revenue sources

2 sources · grouped by how Missive makes money

  • Recurring subscriptions

    · 10 mentions · 10 sources
    “Missive offers simple, transparent per-seat pricing that scales with your team.Three subscription plans are available: Starter, Productive, and Business. All are billed per active user. Choose monthly or yearly billing (yearly saves 20%)”
    high
    Show 9 more quotes
    “Fast-forward to last week when we reached US$1M in annual recurring revenue (ARR)! ... Many users upgraded to a paid plan for this alone; they weren’t interested in any of the collaborative features of the app.”
    high
    “The desktop app, which is the full-fledged experience, is paid with a seven-day trial. It’s $15 a month or $150 a year.”
    high
    “We got our first customer on Jul. 20, 2016 and we are now at ~$500k USD MRR eight years later.”
    high
    “Second homepage and the release of our paid plans. 2016”
    medium
    “As a self-funded Email Client Software SaaS company, Missive has built its business with no outside investment.”
    medium
    “Right now, we serve around 3,700 businesses, and the MRR is at $40k per month, USD.”
    high
    “After years of patient, self-funded SaaS growth, Missive now serves 3,700 businesses, generates nearly $6M in ARR”
    high
    “After years of patient, self-funded SaaS growth, Missive now serves 3,700 businesses, generates nearly $6M in ARR,”
    high
    “MissiveSmall to mid teams running conversational email and chatEmail, SMS, WhatsApp, Instagram, Messenger, live chatBuilt-in assistant, prompts, AI rulesYes$14/user/mo”
    high

  • Affiliate / referral commissions

    · 3 mentions · 3 sources
    “So the idea was like, let's like have an affiliate program where we can either like all the like, let's say I use Massive, and I stopped talking about it, and then someone somebody use it, like I can either get three months, like, or I could, if I'm an extremely good athlete, just have get a paym...”
    high
    Show 2 more quotes
    “Following the price increase, we also increased the rewards affiliates can get when referring customers to us. Interested to learn more about our affiliate program?”
    high
    “We created a homemade affiliate program. 2022 - 2024”
    medium

How 1,917 businesses make money

Of businesses with mapped revenue sources, the share using each — Missive’s highlighted.
  • Recurring subscriptions
    55% ◀
  • Services & consulting
    29%
  • Physical products
    28%
  • One-time / lifetime deals
    24%
  • Affiliate / referral commissions
    16% ◀
  • Course / training sales
    13%
  • Add-ons & upsells
    10%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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