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Missive
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Source
Researched profile. Starter Story's AI research system compiled this page from 37 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Missive logo

How Missive Makes Money

Collaborative inbox and chat app for teams.

How did Missive monetize?

Summary of the sourced claims below

Missive monetizes primarily through recurring subscription plans that are billed per active user, with multiple subscription options available. They also implemented an affiliate program that helped bring in more users and allowed customers to reduce their monthly invoices through referral commissions.

Revenue sources

4 sources · grouped by how Missive makes money

  • Recurring subscriptions

    · 8 mentions · 8 sources
    “Missive offers simple, transparent per-seat pricing that scales with your team. Three subscription plans are available: Starter, Productive, and Business. All are billed per active user.”
    high
    Show 7 more quotes
    “Missive is built as a native email client first and a collaboration tool second, the inverse of most of the category.”
    medium
    “Fast-forward to last week when we reached US$1M in annual recurring revenue (ARR)!”
    high
    “On Feb 28th, we announced a price increase. One goal is to make monthly plans more expensive and attract more customers to the new yearly plans.”
    high
    “the desktop app, which is the full-fledged experience, is paid with a seven-day trial. It’s $15 a month or $150 a year.”
    high
    “we are now at ~$500k USD MRR eight years later.”
    high
    “Missive generates $6.1M in revenue.”
    high
    “Right now, we serve around 3,700 businesses, and the MRR is at $40k per month, USD.”
    high

  • Affiliate / referral commissions

    · 3 mentions · 3 sources
    “This would allow us to delegate our marketing to our customers while they could benefit from their efforts by reducing their monthly invoices.”
    medium
    Show 2 more quotes
    “We created a homemade affiliate program.”
    medium
    “they came up with an unusual affiliate program that began to bring in more users.”
    medium

  • One-time / lifetime deals

    · 1 mention
    “what's your largest customer pay you per year oh it's something like uh let me just make it times twelve fifty uh hundred fifty thousand five zero thousand yes that's impressive 50 000.”
    high

  • Add-ons & upsells

    · 1 mention
    “We offered weekly webinars potential customers can attend to learn more about the product and each webinar offers a dedicated Q&A at the end.”
    medium

How 1,867 businesses make money

Of businesses with mapped revenue sources, the share using each — Missive’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Advertising revenue
    9%
  • Usage-based fees
    9%
  • Add-ons & upsells
    8% ◀
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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